Brand Spank'n New HHOTek Website...

Status
Not open for further replies.
rgordon83

rgordon83

it's a wig
Dec 27, 2007
1,310
28
0
www.tribe9interactive.com
Remember that site? Its atrocity caused quite a stir around here. Well my team (Tribe9 Interactive) worked with Trevor to redo the whole site. Design, copy, branding, usability, all of it. And i'd like to share the new site with you guys:

HHO Tek™ We make things green

We are still doing some bug fixes and i still need to upload the blog theme.

I wish i had screenshots of the old site, but i'm sure most of you remeber it.

anyway, check out the new one.
 


Yeah, looks pretty good man. Just a couple things. The top makes me feel like I'm at the Nvidia site for some reason. Looks like a cooling fan hidden in there. I find it distracting from the message below. I would really tone it down a few notches or just ditch it altogether and go with the logo on a plain header. Move everything up a bit.

Your footer background is cut off on both sides. My screen is brighter than yours or something, so your gradient ends abruptly on both ends. Mover the copyright away from the bottom nav. They're right on top of each other, and the Twitter link is more important anyway. Make the copyright smaller, 10px, and move it right down to the bottom.

I like the partridge familyesque Twitterbird, so I might make that a bit bigger.

You have generous line-height everywhere on the site except a couple places on the home page, where the car and house are and in the recent blog posts. Those lines of type could be opened up a bit.

Otherwise bravo man. Nice work.
 
rgordon83 said:
haha, so you do remember the old site...

Al Gore called and said the lease was up....
Click to expand...


If you don't use this site yet, you might want to bookmark it. Your site was not in the archive though.

http://web.archive.org/web/*/hhotek.com/*

I'm not sure what their criteria for archiving is, I'm too lazy to read the FAQ link, but you can see the progression of Google over the years.

Internet Archive Wayback Machine

And of course WF.

It was pretty much parked from Sept 03 thru June 06.

Check out it's archive on July 3rd, 2006: Wicked Fire - Powered by vBulletin

Here's the stats:

Wicked Fire Statistics
stats.gif
Threads: 1,074, Posts: 12,833, Members: 908
Welcome to our newest member, o01i

And today's stats:

WickedFire - Affiliate Marketing Forum - Internet Marketing Webmaster SEO Forum Statistics
stats.gif
Threads: 65,022, Posts: 545,051, Members: 43,199
Welcome to our newest member, emducks




Full listing of WF over the years: Internet Archive Wayback Machine
 
Fatbat said:
Your footer background is cut off on both sides. My screen is brighter than yours or something, so your gradient ends abruptly on both ends. Mover the copyright away from the bottom nav. They're right on top of each other, and the Twitter link is more important anyway. Make the copyright smaller, 10px, and move it right down to the bottom.
Click to expand...

Not an issue w/ your screen. it's a known bug. Also, line spacing is diff for those callouts b/c we wanted to keep the buttons above the fold.

But thanks for all the feedback.
 
RuDeDoGg said:
great work, out of curiosity, what are your rates?
Click to expand...

Well, i don't really do smaller projects or landing pages or anything like that. And it's not super cheap. You can PM me if you want and we can talk about what you may want done.

I do the writing/creative/branding, then i have a designer and a programmer. Programmer i used for this site is Audax on WF (Ryan at BinaryFactory.com). He is great. My designer is not part of WF...
 
Never saw the old site, but this one is looking good. I actually like the top, but now that those two pointed out the "cooling fan" thing I can't un-see it. Seems like a random texture to be there anyway - you may as well remove that part of it.

I like the white content area. It really pulls you into the main text. The thing is, at least while I'm on the front page I have no idea WTF your "affordable green technology" products are. It might help to put a tiny list under Automobile and Home & Office listing your main products or something.
 
chatmasta said:
The thing is, at least while I'm on the front page I have no idea WTF your "affordable green technology" products are. It might help to put a tiny list under Automobile and Home & Office listing your main products or something.
Click to expand...

The problem is that if i listed "Platinum injection system" or "Hydrogen kit" you wouldn't know wtf that is either. After considering that, we thought the goal of the home page should be to give you a high level of what the company does, and clearly show they offer car products and home products and then allow the user to click to each landing page for an overview on each category.

But good feedback. Perhaps we should explore some other language for that line.
 
Also, RE the header design, our initial comps were MUCH simpler, but after talking to the client they REALLY wanted the site to have more of a "tech" feel, but w/o being too specific to home or car products, but more just an overall feel. We thought something like the current header did a good job of blending a tech and green look into one.

Just a little bit of the thought process that goes into the final product, and the fact that sometimes clients want a certain thing and you have to do your best to make it work.

Appreciate all the feedback!
 
I do remember the old site. This one is better.

I do have some critiques:

-Get rid of the underlines on the blog post links
-Get rid of the glare in the page footer -- it attracts too much attention. Also put some empty space above it.

I'm in no way an artist. I'm even color blind. Feel free to tell me to fuck off.
 
Status
Not open for further replies.
Top Bottom