Lowering My Bids

[pushkin]

I am running a campaign for about 1-2 weeks. My CTR is around 3%-4%. I want to start lowering my bids but I don't want to lower it to the point where I lose my position. What is a good strategy in doing this?

Thanks.

 

[PhilPaul]

drop it gradually and watch it

 

[Dimaseo]

Doesn't matter anyway. You pay what the person below you bids.

 

[Sticks79]

Doesn't matter anyway. You pay what the person below you bids.

Yep, don't bother playing with the bid amount, unless of course you want to rank higher, work on your pathetic CTR though!

You can bid $50.00 per KW if you want, what you pay is a combo of CTR, quality score, and your competitors bid, but your competitors bid don't mean shit if you keep improving your ads and CTR.

 

[Dimaseo]

Yep, Sticks is right as usual. Watch this video. It explains ad auctions perfectly. This is the best one I have found.

YouTube - Introduction to the Google Ad Auction

 

[pushkin]

Great!!! Thanks for all you help!! Much Appreciated

 

[overl00rd]

usually what i do is decrease my bid within 5 cents range, once a day, depends if the position is 1 - 3.. but if 'bid below first page' comes up, i stick with the bid.

 

[Killbeck]

That was a very helpful video!!! starts my mind scheming

 

[oksk89]

Wait, so once we set a bid amount, there's no point in trying to reduce it, ever?

 

[Sticks79]

Wait, so once we set a bid amount, there's no point in trying to reduce it, ever?

Yes.