Am I doing my PPC keyword research + ads correctly?

M

mediaaff

New member
Jun 17, 2009
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Hey guys,

I've made my PPC campaign available for download here. (It's an Excel file)

I'm not really concerned over people "stealing" my campaign as most of you are bankin' way harder than me...:bowdown:

This campaign promotes a Google Bizopp offer.

Could you give me your feedback?

Thanks in advance!
 


Not sure why you are "Broad" matching those keywords. Almost all of them should be "Phrase" matched.
 
I would say 2-3 keywords is barely enough to make a decision. Try around 50k keywords and get back to us if there are issues then.
 
you have way too many unrelated keywords/groups.

robert allen? unless you're promoting him, then i dunno.

im still a noob too so take my advice with a grain of salt.

but my personal experience with running bizops and using keywords about 'paid survey's' wasn't too great. you would think that they should be targeted since theyre looking for easy ways to make money, hence bizops, but none of them converted for me. who knows, maybe my LP and ad copies sucked dick. that's probably it :P

i guess they're looking for paid surveys only. and you never have to pay a cent for surveys either, so the whole credit card part probably turns them off a lot.
 
I'm running a similar campaign for a make money product but they're right about the keywords. First...some of those are going to cost you a lot of money and you better make sure your profit margin is high enough for it to be worth it. Second, you don't have enough keywords like other people said. What I have also experienced some success at is thinking to myself "who exactly is going to be typing these keywords in" and "why would they need my product." Thinking those questions gives me a few ideas for niche markets of people to target my marketing for, allowing me to bid on keywords that have VERY FEW competitors so I don't have to spend that much per click, thus more profit.

Best of luck to you.
 
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