You missed the paragraph just above that...
An order requiring Defendants to pay restitution to all consumers who have suffered injury as a result of Defendants' unlawful acts and practices.
This is the kicker to the whole thing. Who knows how far they want to go with it.
Agreed.
Everyone is focusing on the $50,000 number and not what it says, you should re-read it. It says UP TO $50,000. Meaning, if the consumer suffered damages and want to be compensated for their losses, they can only seek UP TO $50,000. If they want more, they'll have to sue them in a higher court.
The companies didn't bill any of the consumers anywhere near even $2,000 (upsells etc is something they won't be held accountable for because its a very good chance they don't own those). So even with thousands of angry or dissatisfied customers that do want to be paid back the money they weren't able to get a refund for and any fees associated with it, it won't be anywhere even remotely close to the $50,000 mark.
You should also know that if the defendents lose, they not only have to cover their own legal fees, but also the prosecution's fees, AND the entire cost of the whole investigation that has been building up for all these months. THOSE are the bigger expenses I believe. In Larby's case, they are suing his company and him personally, so if he were to lose, his company can file for bankruptcy, but he may also have to do so personally if he can't cover those debts. That's why these things usually like to be resolved as quickly as possible through a settlement agreement, because the AG does in fact like cash like the rest of us, they also look like heroes, they get a nice lump of cash for the state and they show that industry that they aint fuckin around.
That's just the financial counts, the AG is also trying to ban him for life from ever being able to market continuity offers/products, from using the words "free trial" or "free" kinda stuff, and also to stop selling shit to people in IL, but the rest of the country is fine. This part of the lawsuit seems pretty tough to win for the AG, but they add it in to show that they are aware of what he and the companies did, and it makes them look like they are standing up for the people in their state too (but the rest of the country can go fuck themselves lol).
All people really give a shit about is the money part anyway, so thats why there's such a huge emphasis on it, even though technically speaking, this part of it should be more of the focus, but you know how it is, cash rules everything around me CREAM get tha moniez dolla dolla bill ya'll -- Even for the AG.
This is all about setting an example and warning the rest of the industry to stop fucking with people or else... First the AG's hit, and if it continues on that scale or bigger, then the FTC comes into town (after a press conference/warning phase of course 5-10 years later).
The Oprah shit is different. Its a Trademark suit because she doesn't want people not only tarnishing her reputation, but also banking so hard off her brand and assets (Dr. Oz, Rachel Ray, not her ass assets). Fucking with the Harpo attorneys is a shitstorm all in itself, but I would imagine its going to be just a domino effect of settlements. Possibly expensive too, but no one knows yet so its pointless to even speculate (they do have a reputation of being hardcore though).
Then again, I'm not a lawyer so what do I know.