With google doing everything they can it seems to destroy affiliates in favor of direct advertisers, I've been really looking at what I do to build up new campaigns in the future.
One of the things I've read over multiple times is that google doesn't want anyone to use LPs for pre-sell then link directly to the advertiser (Thus why cloaking is so popular).
Anyways , I've been curious about the possibility rather of using opt-in lists for the sales page, collecting their info then marketing them via email for the offer on the page (and then you have the ability to retain the information for later use , similar offers, ect).
A few have talked about this being even more effective as it builds authority in the minds of the viewers , and can increase conversions, however it can be longer due to the fact the drip campaign can be longer.
The other benefit is that Google doesn't see this as cloaking and in the past, I've seen other sites with similar on-page seo , content , links and the like, and the email capture was one of the only differences.
One of the things I've read over multiple times is that google doesn't want anyone to use LPs for pre-sell then link directly to the advertiser (Thus why cloaking is so popular).
Anyways , I've been curious about the possibility rather of using opt-in lists for the sales page, collecting their info then marketing them via email for the offer on the page (and then you have the ability to retain the information for later use , similar offers, ect).
A few have talked about this being even more effective as it builds authority in the minds of the viewers , and can increase conversions, however it can be longer due to the fact the drip campaign can be longer.
The other benefit is that Google doesn't see this as cloaking and in the past, I've seen other sites with similar on-page seo , content , links and the like, and the email capture was one of the only differences.
