Google's Response Finally.

BeerNuts

BeerNuts

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Sep 4, 2008
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www.beermonies.com
Ive had my fair share of ads killed by Google and a few with good reason. I wrote them about one of my ads and was told it was stopped due to a low landing page score. The kicker is that she said if I made vast improvements to the site to reply to the e-mail and she would look it over. Ok. So my bridge page went from 1 page to 8 pages. Relevant links, articles (i wrote), terms, privacy, lots of other shit. Ive got a full blown minisite now. Just what I wanted to distract users from clicking to the offer.

So last night I reply with my corporate e-mail and politely tell them we have been working on this page for our client and feel we have made proper changes and for them to look at it.

Today I got this in response.

Thank you for your response. We have reviewed your site and notice that it
violates our arbitrage policy. Please note high ad quality and landing
page quality are necessary for providing a positive user experience.
Google AdWords therefore doesn't permit ads directing to landing pages
that were specifically made to show more ads (a practice known as
"arbitrage"). Furthermore, we're extending the definition of arbitrage to
include websites that are primarily occupied by display ads. See below for
an exact definition of arbitrage in terms of display area occupied by ads,
specifically the ratio of ads to unique, non-ad content visible above the
fold (i.e., without scrolling) on a standard browser.

A landing page is not considered arbitrage if all of the following
conditions are met. Measurements should be made above the fold on a 1024 x
768 pixel display with a maximized browser window.

1. 30% of the browser display area consists of unique and relevant
content.

- This excludes search boxes, headers, navigation links, logos, etc.

- Specific, well-organized commercial offers (such as those found on
retail sites) may count as unique and relevant content as long as they
provide significant user value.

2. The browser display area used for ads doesn't exceed the browser
display area used for unique and relevant content. For example, if there's
only the minimum-allowable 30% unique and relevant content, there may be
no more than 30% advertising. If there's 50% unique and relevant content,
there may be up to 50% ads. In no case should there be more than 50% ads.

3. The site has user value other than providing ads. For example, Google
provides web search, news sites provide regularly updated original
content, etc.

Here are instructions for checking that your website complies with our
arbitrage policy:

1. Open the site in a new browser.
2. Expand the browser to 1024 x 768 pixel display.
3. Make sure you have minimal browser menus and your font is set to medium
or normal.
4. Scroll to the very top of the page -- evaluation is based on what
appears above the fold.
5. The site is considered compliant if the area of ads is less than or
equal to the area of content.

Please use the instructions above to evaluate your entire website and, if
necessary, bring it into compliance with our arbitrage policy. If you're
not in compliance you may receive a low landing page quality score, which
can negatively affect your Quality Scores, cost-per-clicks, and ad
positions. Learn more about landing page quality at
What is landing page quality? - AdWords Help.

Our landing page and site quality guidelines are put in place to improve
the quality of ads we show our users. We're constantly working to improve
these guidelines and its important to not only comply with our LPQ
policies, but to ensure that your site is in line with the spirit of our
landing page and site quality guidelines. With that said we encourage you
to continue working to improve the quality of your site and the
experiences you provide users who may visit.

If you have additional questions, please visit our Help Center at
AdWords Help, where you'll find answers to many
frequently asked questions. We look forward to providing you with the most
effective advertising available.
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The banner ads he is talking about I am guessing are the two products that the page is promoting. Its got no banner ads on the page but it has some pictures and text links. They have seriously gone insane.

I have written back to them voicing what I think about their terms in as professional way as I could. Since if they are considering text links arbitrage then they are clearly stating we can only advertise non-for-profit page made up entirely of text. Ill post their response if I receive one to my voiced concerns.
 


2elxr4o.jpg
 
they are absolutely insane. It doesn't even matter what they say because 2 days later it changes and you are fucked again.
 
I can't wait until the day when they lose market dominance and have to rescind some of these bullshit arbitrary policies. Probably will never happen, but one can hope.
 
nvanprooyen said:
I can't wait until the day when they lose market dominance and have to rescind some of these bullshit arbitrary policies. Probably will never happen, but one can hope.
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It's slow , but I read a article where bing took about another % off of google last month. Hopefully MS has the money and is willing to take them out on search, of anyone, i imagine MS has the money.
 
schockergd said:
It's slow , but I read a article where bing took about another % off of google last month. Hopefully MS has the money and is willing to take them out on search, of anyone, i imagine MS has the money.
Click to expand...

I heard the number was in the billions that they were going to allocate to marketing Bing. Can't remember the exact number, but I think it was somewhere between 5-10% of their total operating budget.
 
Here it is...

Microsoft's Ballmer pledges big budget for Bing

Microsoft CEO Steve Ballmer said Thursday he is willing to invest 5 to 10 percent of the company's operating income in Web search for up to five years.

Using Microsoft's operating income in 2008 ($22.5 billion), that roughly computes to $5.6 billion to $11.3 billion over five years.
"Our shareholders, I told them we were willing to spend 5 to 10 percent of operating income for up to five years in this business, and we feel like we can get an economic return," Ballmer said at a business luncheon in Chicago, as reported by Reuters.
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does this include content network too? if so girly flash game sites will be making zero dollars.
 
nvanprooyen said:
I heard the number was in the billions that they were going to allocate to marketing Bing. Can't remember the exact number, but I think it was somewhere between 5-10% of their total operating budget.
Click to expand...

So far they have a budget of $100m and it hasn't done much for market share.

july-global-search-share.png
 
FerrisHilton said:
does this include content network too? if so girly flash game sites will be making zero dollars.
Click to expand...

Yeah, this ad was actually content only as I was running image ads.

I have now redesigned the site once again after looking at their terms. It says if its got 30% content it can't have more than 30% ads. So they are not flat out saying that we can not have any ads at all. The site now has 80% content on the main page with links in the text hinting at visiting the review page and a small bit at the bottom with the products well under the fold.

Ive responded again to his/her(Bhavna) e-mail requesting it be looked at again. Now I am just curious about if its possible to get something going with them. All the changes will probably kill conversions and the campaign but I want to successfully get something back in their system for once.
 
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