When to stop PPC?

[DaVJ1]

Hi

Have just created my lp and set up a ppc campaign, daily budget is $30.
How long should I run this campaign to see if it's profitable? Or who many clicks without any conversion?

Regards
/DaVJ1

 

[uguxseo]

You gave virtually no information on your campaign (i.e., estimated EPC, CPC, payouts, how many ads and landing pages to split test? what your tracking system is limited to? etc.).

 

[HarveyJ]

Also, $30 a day is pretty pissweak if you're hoping to see any kind of profitability. If you're getting $0.10 clicks, you're getting 300, which really isn't a good measure of the traffic.
You want at least 1,000 clicks to get decent statistical data.

 

[barman]

2 clicks.

 

[Sticks79]

2 clicks.

Whoa dude, WHOA.

 

[TheJoshMan]

Whoa dude, WHOA.

I know! 2 is really damn high!

 

[DaVJ1]

So far (started this 1 day ago) I have got 11 clicks with an Avg CPC $0,40.
0 conversions

 

[FlatLine]

So far (started this 1 day ago) I have got 11 clicks with an Avg CPC $0,40.
0 conversions

fuck, 11 clicks? You don't need to worry about when to stop, you need to be concerned on how to begin!

 

[DaVJ1]

xD
My PPC network estimates that I will hit around 1200 clicks/month. But I dosen't look so good : /

 

[FlatLine]

xD
My PPC network estimates that I will hit around 1200 clicks/month. But I dosen't look so good : /

How are you running this campaign? on search, content, FB?

 

[DaVJ1]

Doing Search and content (Not with Adwords) and have one ad on FB. Thats it. Got a totally of 22 clicks yesterday. I got a pretty high cpc for my nich. Need to raise my CPC or what?

 

[FatalError]

Doing Search and content (Not with Adwords) and have one ad on FB. Thats it. Got a totally of 22 clicks yesterday. I got a pretty high cpc for my nich. Need to raise my CPC or what?

Double CPC = Higher ad position = Higher CTR

So yes, you should double your cpc.

 

[DaVJ1]

ok, will try!

What is normal for FB cpc? Around $1/click?

 

[DaVJ1]

Edit:

How many keywords should I use in a campaign? Should they very specified to words my nich or could I use another keyword similar to my nich that is not so relevant but with a low cpc?

 

[EricVorheese]

What is normal for FB cpc? Around $1/click?

Fuck no.

 

[mediaaff]

Doing Search and content (Not with Adwords) and have one ad on FB. Thats it. Got a totally of 22 clicks yesterday. I got a pretty high cpc for my nich. Need to raise my CPC or what?

22 clicks means you're bidding on a very small no. of keywords, assuming the ads for all your keywords are showing. Forget about raising your CPC. Blow up your keyword list to at least 50,000 keywords.

 

[DaVJ1]

thanks for the tip mediaaff!

 

[FlatLine]

Doing Search and content (Not with Adwords) and have one ad on FB. Thats it. Got a totally of 22 clicks yesterday. I got a pretty high cpc for my nich. Need to raise my CPC or what?

You've got too much going on here, you need to start in one area and move out once you've optimized your campaign, ie. msn or yahoo search, then go to content and FB. You can't keep track of all this at once in the beginning and you're going to spend a shit ton on money for nothing.

 

[shesowicked]

^^ agree. stick to one area first.

 

[DaVJ1]

ok, thanks again for all support!

Have another noob question:
My CTR is around 0,03%. Is this a good thing? why? If not, how to raise it?