NEW Facebook Ads



Quick question. I only do CPC on Facebook so I'm a CPM newbie. How high would my CTR have to be that I would be able to cruise with a CPM under $0.05? Would .50% ads be sufficient?

Trying to test it out right now, but been waiting 16 hours for approval.
 
mGrunin said:
Quick question. I only do CPC on Facebook so I'm a CPM newbie. How high would my CTR have to be that I would be able to cruise with a CPM under $0.05? Would .50% ads be sufficient?

Trying to test it out right now, but been waiting 16 hours for approval.
Click to expand...

If you are CPM bidding Facebook doesn't give you a lower price if you have a high CTR because it doesn't make them more money like it does for CPC bidding. Unless you are targeting foreign countries you aren't going to be able to bid $0.05 and get any amount of volume.
 
mGrunin said:
Quick question. I only do CPC on Facebook so I'm a CPM newbie. How high would my CTR have to be that I would be able to cruise with a CPM under $0.05? Would .50% ads be sufficient?

Trying to test it out right now, but been waiting 16 hours for approval.
Click to expand...
Do you mean what would your CTR have to be to get clicks under $0.05?

If you have a CPC ad with an Avg. CPM higher than the suggested CPM bids, you are probably spending more than you would if you ran the same ad with CPM.
 
aeisn said:
If you are CPM bidding Facebook doesn't give you a lower price if you have a high CTR because it doesn't make them more money like it does for CPC bidding. Unless you are targeting foreign countries you aren't going to be able to bid $0.05 and get any amount of volume.
Click to expand...

Yea, missed the logic in that. Just that I know of some people getting good click volume at $0.02 CPM, and was just wondering what affects the lessening of the CPM rate.

znine said:
Do you mean what would your CTR have to be to get clicks under $0.05?

If you have a CPC ad with an Avg. CPM higher than the suggested CPM bids, you are probably spending more than you would if you ran the same ad with CPM.
Click to expand...

No, I meant CPM. Thanks for the suggestion.
 
mGrunin said:
Yea, missed the logic in that. Just that I know of some people getting good click volume at $0.02 CPM, and was just wondering what affects the lessening of the CPM rate.



No, I meant CPM. Thanks for the suggestion.
Click to expand...


WAT do you consider "good" click volume?
 
i was wondering if anyone knew what was going on here, all my ads were disapproved (of course), but when i either click edit ad creative, or create a similar ad the ad creation page comes up blank. does facebook just hate me and wants me to redo all of my ads? or is this some error?
edit: nvm i checked in the old ad manager and edit/create similar ad buttons aren't even showing so i'm guessing i need to recreate them.
 
Anyone have had an ad running for awhile, then suddenly its disapproved? What does that mean? That people were reporting my ad, or that the FB team is manually reviewing my account?
 
evasive said:
Anyone have had an ad running for awhile, then suddenly its disapproved? What does that mean? That people were reporting my ad, or that the FB team is manually reviewing my account?
Click to expand...

This has been covered numerous times in this thread.
Yes others have had it happen
 
Can anyone answer me this... why do my ads targeting Canada never get impressions, no matter the bid price, budget or demo. Not just today, but always.
 
Do you guys deal at all with small demos? I keep running into the issue of targeting a 50k-150k group with keywords, day 1 it's amazing, 2 it's good, and by day 3-4 the CTR drops to about 30% of what it was on day 1 , making it unprofitable.
 
You must log in or register to reply here.
Top Bottom