frequency caps

[GeXus]

Does anyone use frequency caps on their display/content campaigns?

 

[miketpowell]

Yes. They are important.

 

[Unarmed Gunman]

Yup - not all networks offer them, but they can make a huge difference.

 

[tacoX]

Yea, absolutely. The lower the cap the higher the ROI - but too low will get you too little volume. I never go past 3 if possible.

 

[majorbta]

Does anyone use frequency caps on their display/content campaigns?

I like to show as many impressions to the same person as possible

 

[GeXus]

I like to show as many impressions to the same person as possible

Me too, thanks.

 

[Pr0xyhub]

I like to show as many impressions to the same person as possible

- rep

this piece of advice lost all my money

 

[Mr. Websites]

3/24 here as well.

 

[GeXus]

I think it was suppose to be sarcasm, but just came off stupid. I mean, who shows "impressions" to a person anyway? Like, "Hey buddy, here's an impression"...

- rep

this piece of advice lost all my money

 

[DavidLerner]

I think it was suppose to be sarcasm, but just came off stupid. I mean, who shows "impressions" to a person anyway? Like, "Hey buddy, here's an impression"...

uh....

 

[GeXus]

It's ok, you're still Lerning...

uh....

 

[MakeDaMoney]

Anybody seen success using this on Adwords content network with text ads?

Theoretically it should increase your CTR since you dont keep hammering the same user with your ad, but anybody have any real life experience?

Ya ya you guys are going to tell me to try it......I just turned it on and am waiting for data, but would like to see if my results are similar to others while I wait for my data to collect.

 

[johnGalt]

I think it was suppose to be sarcasm, but just came off stupid. I mean, who shows "impressions" to a person anyway? Like, "Hey buddy, here's an impression"...

- rep

that sarcasm was just fine.:moon: