I know split testing is key, but it occurs to me that AdWords could punish you for it. I believe part of Quality Score is determined by where your content is totally unique, so by creating a second landing page that's very similar with just a couple tweaks, it seems like you're lowering your QS on your original LP and therefore raising your CPCs and/or lowering CTR?
Is this a valid concern? The more I read (and the more I buy ads!) the more I think AdWords is a waste of time...
Is this a valid concern? The more I read (and the more I buy ads!) the more I think AdWords is a waste of time...