Is it illegal to cloak the big ad networks? (media buys)

[emk33]

Anyone know if you can get into any hot water cloaking them? I was reading the TOS of one and they said they can sue the shit out of you if you change the ads themselves (if using your own ad server) - but nothing about changing the landing page..

 

[conv3rsion]

you can be sued by anyone for anything regardless of if you are in the wrong or not.

don't pick fights with people who have orders of magnitudes of more money than you do.

 

[smaxor]

Do you really want to burn that bridge? It's not like google where you can make tons of accounts. Most have very limited reps that you need to make magic happen. Not saying you can't do it but if you're going to be in this business long term I'd highly suggest against it.

 

[fivestar]

Do you really want to burn that bridge?

This.

If you have a solid relationship, your account manager will work with you and you can usually find a middle ground. If you cloak, you WILL burn bridges. Its a total slap in the face to your account manager whose job you've just risked when their supervisor gives them shit. In reality, there are only a few networks that have the majority of the inventory, you won't last long if you try and screw them. Major networks always actively monitor third party tags.

 

[Sonny Forelli]

account managers are paid commission on YOUR spend. You better believe they're going to want to work with you, very closely, do to everything in their power to push things in the grey through and make it work for all parties.

NOW- if you're trying to do something asinine that's not going to work for long anyway.

So it's a lose/lose either way. Be up front and develop a good relationship. Their BMW payment doesn't make itself you know...

 

[thunderlips]

what is the benefit for the cloaking? hiding an LP?

That shit can be found in other ways man. just not worth it

 

[iliketurtles]

def not good in the long run.

 

[tacoX]

Illegal? No. Against the terms of service? Yes.

I agree with smax, don't burn bridges over quick profits. Look at the long term picture.

 

[davidne]

Anyone know if you can get into any hot water cloaking them? I was reading the TOS of one and they said they can sue the shit out of you if you change the ads themselves (if using your own ad server) - but nothing about changing the landing page..

why don't you ask them?