can someone help ?

[yuriko]

I have run some campaigns for my web design business but conversions were terrible. So, I want to learn properly how to use Adwords. Can someone have any good tutorials or advice.

I have signed up with Neverblue, have $250 budget for adwords, have access to vps.

Right now my strategy is to promote one of their offers (which ones convert well for you ?), using landing pages and search engine marketing through Adwords. Is this the right approach ?

How can I stay competitive and convert when popular keywords are dominated by bigger fishes ?

also, on topic of landing pages, does it help with conversion ? I have seen some landing pages and many looks "scammy". Is a blog a better way to promote an offer?

Any tips would do thank you !

 

[wiredniko]

Go to nickycakes.com and click the newbie guide, its a blue button on the right.

It will give you a good start.

 

[Otinsdale]

adwords doesn't like thin landing pages but I have success with them on msn and yahoo. knowing the type that will work best takes a bit of testing as different offers have different types of people looking for them.

how can you stay competitive? have better ads. you will have to pay a higher cpc to start but if you break down your ad groups into keyword groups and target the ads to the keywords it will help increase your ctr which over time will decrease your cpc.

landing pages help because they sell your product for you. would you rather buy something if you heard about something offhand and went straight to the offer page or would you rather buy if you hit a good page telling you how awesome the product is and that if you don't buy it you just won't be able to go on living...you know what i mean...

as for offers, different offers convert for different people..what do you think YOU can promote well? mad people make bank of things like acai but I'm pretty sure I would not have the success they have, and they have been running cpc for a while so their cpc would probably make me cry with jealousy.

try and fail and learn and try again and succeed...maybe?

 

[behnk01]

Private message me, bro.

 

[yuriko]

adwords doesn't like thin landing pages but I have success with them on msn and yahoo. knowing the type that will work best takes a bit of testing as different offers have different types of people looking for them.

how can you stay competitive? have better ads. you will have to pay a higher cpc to start but if you break down your ad groups into keyword groups and target the ads to the keywords it will help increase your ctr which over time will decrease your cpc.

landing pages help because they sell your product for you. would you rather buy something if you heard about something offhand and went straight to the offer page or would you rather buy if you hit a good page telling you how awesome the product is and that if you don't buy it you just won't be able to go on living...you know what i mean...

as for offers, different offers convert for different people..what do you think YOU can promote well? mad people make bank of things like acai but I'm pretty sure I would not have the success they have, and they have been running cpc for a while so their cpc would probably make me cry with jealousy.

try and fail and learn and try again and succeed...maybe?

Thank you for the detailed response. I have also read a 80 page guide on the basics and really kicking myself for not investing more time into SE marketing. Before, I really didn't take Adwords seriously but now I am beginning to see that it's absolutely essential.

My quesition begins with ad groups you mentioned. In the book I was reading earlier, it says I have to have 2 ads runnign for "split testing". Throw out the one with lower CTR. Does this mean, 2 ads per ad groups targeting a list of keywords for this group ? Could I have overlapping keywords in both groups ? How would you go about finding subtopic keywords ? should I buy Keyword Elite (I realized after reading that free guide, I suddenly had a mysterious urge to purchase Keyword Elite whereas before I passed up on it). Speaking of keyword research, which free tools are commonly used ?

Is Result/Search ratio a reliable way to gauge the potential profitability of the keyword ? What other metrics or ratios are commonly used by experts ?

Right now my main concern is: How to find profitable keywords for the offer and building landing pages.

would profitable keywords be something you speculate (kind of like buying stocks) ?

For landing pages, how does giving out free reports convert into sales ? So a user clicks and downloads the pdf report on say "how to set up home theater" and after reading it, they would be inclined to purchase your home theater system ? How can you ask for a sale without coming across as blunt ?

Thanks again, I am realizing serious mistakes with my campaigns in the past. I was using broad matchm, didn't use negative keywords, didn't have search keywords in my ad, poorly written ad, and didn't have proper landing pages. worst, I was redirecting to main page and didn't realize it was possible to outplace via CTR ( so does google still rewards higher performing ads ?).

 

[Otinsdale]

well, i'm still new as well so i'll give my shoddy answer until someone else comes along with a real answer.

I just started using adwords again after my account got suspended for having weak thin lps. Started running it again last night. I find a get a lot of clicks but less purchases in google compared to the other two but I didn't redo my ads so they are my old crappy ads.

I will get my main keyword and there are a bunch of keyword tools to run it through. I just got best wonderwheel scraper for like 20 bucks or something and that thing will spit out thousands of keywords relating to your main keyword in like a minute...crazy!

once I get my keywords I'll separate them into similar categories so I can target the ads to the keyword group. I'll make a few different ads per keyword group targeting different buying modes, with or without price, etc..just to get an idea of what the searchers want to buy from. Then I'll run em for a bit and get rid of the one that doesn't preform as well as the other. Track your ads though because you might have an add that gets 1/10th of the clicks of your other add but convert twice as much. If I delete one add I'll make another one or two to keep testing against.

I'm not sure on profitable keywords as i'd imagine it depends on what you are selling, who you are selling to, and how good the sales copy of your lp is.

There is a great post on designing good ads that shows the different buying modes of internet surfers. I would recommend reading it and printing it and reading it a whole lot more.

I've never messed with giving free reports or mailing lists but a lot of people use stuff like that so that they can build a mailing list. Offer them the free report for their name and email and then you can try to sell to them later on or keep selling to them. Just don't make yourself seem like a spammer in your emails. keep yourself seeming reputable and your customers will trust you and open your emails. send them emails that aren't always selling crap and give them more free reports and they will be more likely to buy again.

as far as ads, yes ctr is still important. Put the keywords for the group in the title and in the body so it will be bold and catch the eye better. refer to that post about making good ads in the affiliate marketing section i belive.

 

[yuriko]

well, i'm still new as well so i'll give my shoddy answer until someone else comes along with a real answer.

I just started using adwords again after my account got suspended for having weak thin lps. Started running it again last night. I find a get a lot of clicks but less purchases in google compared to the other two but I didn't redo my ads so they are my old crappy ads.

I will get my main keyword and there are a bunch of keyword tools to run it through. I just got best wonderwheel scraper for like 20 bucks or something and that thing will spit out thousands of keywords relating to your main keyword in like a minute...crazy!

once I get my keywords I'll separate them into similar categories so I can target the ads to the keyword group. I'll make a few different ads per keyword group targeting different buying modes, with or without price, etc..just to get an idea of what the searchers want to buy from. Then I'll run em for a bit and get rid of the one that doesn't preform as well as the other. Track your ads though because you might have an add that gets 1/10th of the clicks of your other add but convert twice as much. If I delete one add I'll make another one or two to keep testing against.

I'm not sure on profitable keywords as i'd imagine it depends on what you are selling, who you are selling to, and how good the sales copy of your lp is.

There is a great post on designing good ads that shows the different buying modes of internet surfers. I would recommend reading it and printing it and reading it a whole lot more.

I've never messed with giving free reports or mailing lists but a lot of people use stuff like that so that they can build a mailing list. Offer them the free report for their name and email and then you can try to sell to them later on or keep selling to them. Just don't make yourself seem like a spammer in your emails. keep yourself seeming reputable and your customers will trust you and open your emails. send them emails that aren't always selling crap and give them more free reports and they will be more likely to buy again.

as far as ads, yes ctr is still important. Put the keywords for the group in the title and in the body so it will be bold and catch the eye better. refer to that post about making good ads in the affiliate marketing section i belive.

where can I buy this scraper ? seems like an extremely useful tool !

also, do you have a link to the post on the different buying modes ?

btw, what is a thin landing pages and why doesn't Google like it ?

For example, neverblue gives me a tracking URL for search campaigns like
npvos.com
Should I set up my own domain , set up a landing page there which links to npvos.com= directly or via 302 redirect , which points to the offer page ? Isn't this a whole lot of redirecting and won't my visitors leave ?

So I can't use that as my target url for my ads on Google Adwords right ? I am trying to sign up for adCenter and yahoo, what are there advantages ? I was told to not bother with anything else but Google but now reconsidering other search engines like Bing and Yahoo.

Thanks again.