Google Adwords PPC question relating to SEO

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windjc

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Sep 24, 2008
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So I have a site in a very competitive niche (nothing scammy, very reputable niche) that is on the 1st page for the largest keyword after intense white hat (some grey hat - no black hat) SEO.

Yet when I attempt to run PPC, I get a quality score of 4 for that very keyword and worse for all other similar keywords.

How the hell do I make my website any more fucking relevant to Google Adwords?
 


jeffrey said:
What's your CTR for those keywords? Not much more you can do really.
Click to expand...

I actually started bidding by requesting top 3 placement. Got click through of around 2%. Looking at my competitors ads and knowing what I know about ads, I can't imagine they get higher.
 
4/10 means google deemed your ad irrelevant to your niche via the Adwords bot. the crawler for the organic index and adwords bot are mutually exclusive. adwords bot relies on internal factors to judge relevance whereas organic spider or w.e. relies on external (ie backlinks).

im going to take a guess that your tld doesnt have the keyword in it.

Even with a god-like CTR, you're probably going to get a quality score of 7/10 max.

^Field tested.

if it's a niche where the branding of your site doesnt matter, just run your paid advertising mutually exclusive. buy up a new domain with KWs in it.
 
juntao65 said:
4/10 means google deemed your ad irrelevant to your niche via the Adwords bot. the crawler for the organic index and adwords bot are mutually exclusive. adwords bot relies on internal factors to judge relevance whereas organic spider or w.e. relies on external (ie backlinks).

im going to take a guess that your tld doesnt have the keyword in it.

Even with a god-like CTR, you're probably going to get a quality score of 7/10 max.

^Field tested.

if it's a niche where the branding of your site doesnt matter, just run your paid advertising mutually exclusive. buy up a new domain with KWs in it.
Click to expand...

The keyword is branded. I'm a national reseller for the brand. None of my competitors other than the corporate site can use the keyword in the URL. I do have trademark permission for bidding on the keyword however. As far as onsite, the keyword is all over the place.
 
juntao65 said:
4/10 means google deemed your ad irrelevant to your niche via the Adwords bot. the crawler for the organic index and adwords bot are mutually exclusive. adwords bot relies on internal factors to judge relevance whereas organic spider or w.e. relies on external (ie backlinks).

im going to take a guess that your tld doesnt have the keyword in it.

Even with a god-like CTR, you're probably going to get a quality score of 7/10 max.

^Field tested.

if it's a niche where the branding of your site doesnt matter, just run your paid advertising mutually exclusive. buy up a new domain with KWs in it.
Click to expand...

You know, you might be onto something however. All my competitors use a subdomain such as www.brandedterm.theirsitename.com.

I cannot do this as www.brandedterm.mysite.com is a few characters too long for the Google URL length allowance.

Could it be that because I don't have the subdomain set up, I am being penalized?
 
Content content content. Have a ton of Articles, and dont have any outbound links.

I also suggest getting a different domain for your search campaign. Google likes to "slap for no reason". I have no idea if your domain gets slapped on PPC if that effects SEO, however it cant be good. Plus - if you are doing a separate landing page for your offer, you can revolve your PPC site more around what you are directly trying to sell. All while trying to manipulate the quality score in your favor.

If you need help with this, feel free to shoot me a PM.
 
ppc lesson #212 - always use a throwaway domain name for PPC. never use your main business/seo domain for ppc. like others suggested, get a domain with the keyword in it, start bidding really high and you'll get great QS that way.
 
prince said:
ppc lesson #212 - always use a throwaway domain name for PPC. never use your main business/seo domain for ppc. like others suggested, get a domain with the keyword in it, start bidding really high and you'll get great QS that way.
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I cant get a domain with the keyword in it as explained above. I also can't get a throw away domain as I have to let corporate know what domains I am using and have them approved for trademarks.

If the subdomain (see post above) is a viable option then I may seek a secondary site for trademark approval.
 
windjc said:
You know, you might be onto something however. All my competitors use a subdomain such as www.brandedterm.theirsitename.com.

I cannot do this as www.brandedterm.mysite.com is a few characters too long for the Google URL length allowance.

Could it be that because I don't have the subdomain set up, I am being penalized?
Click to expand...

Take out the www? You do realize that your display URL does not have to be the same as your landing page location. Just the same TLD
 
juntao65 said:
Take out the www? You do realize that your display URL does not have to be the same as your landing page location. Just the same TLD
Click to expand...

I took out the www long time ago. The question is, if I switch to a shorter domain name so that I can put the subdomain in, will it solve my problem?
 
The reason why your quality score sucks is because googles system sucks. I've had incredibly relevant sites, pages targeted to specific keywords, unique content, etc etc and gotten QS of 3 and 4. Then I look at the paid results and see a bunch of crappy ass web sites ranking great for adwords. The system is seriously flawed.
 
biggest factor for qscore is the CTR

make sure to add tos/privacy policy pages

also, you can't add a hundred keywords in an adgroup
they keyword groups need to be tight

and create 4-5 ads per group

if some of your keywords are 4-5 and others are 7's
remove the 4-5's and build another adgroup with them

there are a lot of factors to look at :playboy_sml:
 
Piping in here... on the throwaway domain. Can that just be parked at the same site or does it have to be at a different website altogether?
 
throwaways domain are used if u plan to run a shady PPC

with google ppc the destination has to equal the display

so you can't just buy any domain and shoot it over to another domain.
you can get banned for that


google the answer..... it's CTR

if nobody clicks on your ad and you're bidding high and in the top 3 then your Q score will be very low

this is why it's good to bid high in the beginning to get a lot of clicks

some ppl were hiring others to click on their own ads so the Qscore goes high and the cpc drops...and then u enjoy cheap clicks...
 
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