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TOP-20 by eCPM in Adult Games: Austria #1

Austria, a small but premium German-speaking market, outperformed everyone this week. This week Austria takes the #1 spot in Adult Games eCPM at $84.5, ahead of Luxembourg and Germany.

TOP-20 countries by eCPM:
  1. 🇦🇹 Austria — $84.5
  2. 🇱🇺 Luxembourg — $79.1
  3. 🇩🇪 Germany — $76.3
  4. 🇬🇧 United Kingdom — $72.5
  5. 🇸🇪 Sweden — $68.9
  6. 🇦🇺 Australia — $64.3
  7. 🇨🇭 Switzerland — $62.7
  8. 🇫🇷 France — $59.1
  9. 🇧🇪 Belgium — $54.8
  10. 🇵🇹 Portugal — $53.6
  11. 🇪🇸 Spain — $49.2
  12. 🇭🇺 Hungary — $47.1
  13. 🇫🇮 Finland — $45.8
  14. 🇺🇸 United States — $36.9
  15. 🇮🇹 Italy — $32.7
  16. 🇵🇱 Poland — $31.4
  17. 🇳🇱 Netherlands — $28.5
  18. 🇩🇰 Denmark — $26.9
  19. 🇨🇦 Canada — $24.7
  20. 🇸🇰 Slovakia — $19.8
Insights for affiliates:
  • Don’t forget the female audience: nearly half of gamers in Austria (46%) are women, and the average player age is 35. This lets you successfully run traffic to games with a deep romantic storyline, not just straightforward male content.
  • Try moving working creatives and funnels from Germany to Austria, do light language localization, and test.
  • Also note that this weekly top has many German-speaking GEOs where you can run similar split tests: Germany, Switzerland, and Luxembourg.
 


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TOP-20 by eCPM in TikTok Dating: Ireland #1

Ireland pulled away from the pack: $85.3 versus $77.1 for second-place Austria. This week the country took first place by eCPM in TikTok Dating, and the gap with the rest of the top is real.

TOP-20 by eCPM :
  1. 🇮🇪 Ireland: $85.3
  2. 🇦🇹 Austria: $77.1
  3. 🇮🇱 Israel: $55.4
  4. 🇧🇪 Belgium: $53.1
  5. 🇨🇭 Switzerland: $51.7
  6. 🇦🇺 Australia: $46.8
  7. 🇷🇸 Serbia: $45.6
  8. 🇫🇷 France: $44.9
  9. 🇩🇪 Germany: $43.8
  10. 🇳🇴 Norway: $42.3
  11. 🇪🇸 Spain: $41.1
  12. 🇰🇼 Kuwait: $40.8
  13. 🇩🇰 Denmark: $39.4
  14. 🇸🇪 Sweden: $39.2
  15. 🇺🇸 United States: $38.7
  16. 🇳🇱 Netherlands: $36.8
  17. 🇬🇷 Greece: $31.7
  18. 🇨🇦 Canada: $28.9
  19. 🇳🇿 New Zealand: $28.2
  20. 🇵🇹 Portugal: $27.4
Insights for affiliates:
  • Pay special attention to the first seconds of the video: a strong visual hook (animals, humor, unexpected situations) helps boost retention and audience engagement.
  • Do not limit yourself to Dublin, test Cork and Galway, where traffic cost and competition may turn out to be lower.
 
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TOP-20 by eCPM in Gay Dating: Germany #1

Germany is 84 million people and one of the most valuable dating markets in Europe. This week it ranks first by eCPM at $78.9.

TOP-20 countries by eCPM:
  1. 🇩🇪 Germany: $78.9
  2. 🇦🇺 Australia: $76.4
  3. 🇨🇭 Switzerland: $66.3
  4. 🇩🇰 Denmark: $63.5
  5. 🇬🇧 United Kingdom: $53.2
  6. 🇧🇪 Belgium: $40.1
  7. 🇺🇸 USA: $36.6
  8. 🇳🇱 Netherlands: $36.6
  9. 🇨🇿 Czechia: $33.5
  10. 🇳🇿 New Zealand: $30.7
  11. 🇵🇹 Portugal: $26.8
  12. 🇨🇴 Colombia: $23.1
  13. 🇦🇹 Austria: $21.9
  14. 🇸🇪 Sweden: $17.8
  15. 🇨🇦 Canada: $17.4
  16. 🇫🇷 France: $16.3
  17. 🇮🇹 Italy: $15.9
  18. 🇪🇸 Spain: $15.6
  19. 🇬🇷 Greece: $14.6
  20. 🇹🇷 Turkey: $14.5
Insights for affiliates:
  • If you have the idea to use adult content in your ads, animated characters often turn out to be an effective tool: they lower the perception barrier and at the same time keep audience engagement high.
  • The «femboy» trend: the look of guys with a feminine and refined appearance. In your creatives it is worth putting the emphasis on exactly this type, since right now it is in demand and draws the attention of the target audience.
 
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