TOP-20 by eCPM in TikTok: Austria #1
Hey everyone, it’s been a while since TikTok showed up in our weekly rankings, so it’s time to bring it back. This week, we’re looking at the TikTok Dating vertical, and Austria is taking a strong first place with an impressive $92.6 eCPM.
TOP-20 Countries by eCPM:
Austria — $92.6
Switzerland — $75.4
New Zealand — $63.6
Germany — $55.1
United States — $53.8
Jordan — $48.9
Ukraine — $47.6
Peru — $43.8
Australia — $41.4
Slovakia — $39.2
Cyprus — $37.9
Kazakhstan — $36.2
Canada — $33.7
Georgia — $32.9
Denmark — $32.7
United Kingdom — $30.7
France — $29.2
Pakistan — $27.1
Netherlands — $26.1
Nigeria — $25.9
- In Austria, messaging around casual dating or shared activities performs especially well, as it also helps reduce moderation risks.
- Localization matters: not just generic DE, but specifically AT-DE. Phrases that feel “German-style” can come across as foreign, so make sure to test Austrian slang and local expressions.
- Use backgrounds in your creatives that resemble Austrian cities (Vienna, Graz, Salzburg) or natural landscapes (the Alps) — this can significantly boost engagement.
- TikTok Music Charts Austria is basically your shortcut to the For You page. Just pick trending local sounds from there and plug them into your creatives to boost your chances of going viral.