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[LosPollos]

TOP-20 by eCPM in TikTok: Austria #1

Hey everyone, it’s been a while since TikTok showed up in our weekly rankings, so it’s time to bring it back. This week, we’re looking at the TikTok Dating vertical, and Austria is taking a strong first place with an impressive $92.6 eCPM.

TOP-20 Countries by eCPM:

1. Austria — $92.6
2. Switzerland — $75.4
3. New Zealand — $63.6
4. Germany — $55.1
5. United States — $53.8
6. Jordan — $48.9
7. Ukraine — $47.6
8. Peru — $43.8
9. Australia — $41.4
10. Slovakia — $39.2
11. Cyprus — $37.9
12. Kazakhstan — $36.2
13. Canada — $33.7
14. Georgia — $32.9
15. Denmark — $32.7
16. United Kingdom — $30.7
17. France — $29.2
18. Pakistan — $27.1
19. Netherlands — $26.1
20. Nigeria — $25.9

Insights for affiliates:

• In Austria, messaging around casual dating or shared activities performs especially well, as it also helps reduce moderation risks.
• Localization matters: not just generic DE, but specifically AT-DE. Phrases that feel “German-style” can come across as foreign, so make sure to test Austrian slang and local expressions.
• Use backgrounds in your creatives that resemble Austrian cities (Vienna, Graz, Salzburg) or natural landscapes (the Alps) — this can significantly boost engagement.
• TikTok Music Charts Austria is basically your shortcut to the For You page. Just pick trending local sounds from there and plug them into your creatives to boost your chances of going viral.

 

[LosPollos]

TOP-20 by eCPM in GayDating: Belgium #1

Hello everyone! It’s already the end of January, the first month of 2026 flew by incredibly fast. We’re back with a new eCPM ranking: this week, the spotlight is on the Gay Dating vertical in Belgium, with an eCPM of $51.8. And, as always, you’ll find useful insights for affiliates in the post.

TOP-20 Countries by eCPM:

1. Belgium — $51.8
2. Australia — $44.7
3. New Zealand — $40.1
4. Switzerland — $39.4
5. Canada — $38.9
6. United States — $37.2
7. Germany — $33.6
8. United Kingdom — $31.2
9. Netherlands — $29.5
10. Denmark — $28.1
11. Poland — $27.0
12. Ireland — $26.3
13. Croatia — $25.9
14. Portugal — $25.8
15. Pakistan — $25.7
16. Spain — $25.3
17. Kazakhstan — $25.1
18. Czech Republic — $24.6
19. Austria — $23.8
20. Italy — $23.5

Insights for affiliates:

• Shorts and Reels featuring real people convert better than static banners.
• Localization: French is more common in Brussels and Wallonia, while Dutch is used in Antwerp and Ghent. English performs very well in Brussels due to the large expat community. Try using automatic localization based on browser language so users see creatives in the language they are most familiar with.
• Use a comic-style approach in your creatives. Comics are popular in Belgium, so this visual style increases engagement, builds trust, and makes ads feel more native to the local audience.