How did you come up with your company name?

Mar 11, 2010
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So the big fucking day has arrived...

...it's time to register a company formally.

Only problem is I just CAN'T settle on a fucking name for the damn thing. I need to get this shit registered and I just can't come up with something that I'm 100% happy with. Seriously I'm having nightmares about picking this god damn name.... surely it should be simple, right?

Basically, I need a name that's going to inspire confidence in my clientele (so Shitbucket Inc or Fuck My Face LLC just won't cut it) and something snappy and marketing-like that I can stick with and grow in the future.

So fellow Wickedfirians, just how the hell did you pick your company name and do you have any suggestions for an up and coming, forward thinking, cutting edge Web 2.0 brand.

Did you use this? Web 2.0 Domain Name Generator
Did you make some kind of clever play on your name (Ryan Eagle)?
Did you throw darts at newspaper attached to a board?

Help me.

<Boobs>

free-nude-pics-of-topless-beach-girls-003.jpg
 


I recommend something that is either:

a) two common words that have zero meaning together but sound like they could thus putting the person WONDERING on edge thinking maybe they're the idiot that doesn't 'get it' and thus you're immediately in a position of power.

examples:

-SilverBox
-ClickSail
-WhiteCommerce
-etc

b) 1 phonetically sensible word that makes no sense and is made up

examples:

-twitter
-boduko
-zango
-yahoo
-meebo
-etc

I recommend the latter (stupid made up nonsense) ONLY if you're trying to brand a site - if you're looking for just a corporate presence I'd go for the former. And have balls, don't stick "media" any filler on the end, it cheapens it. "CastleWild, LLC" sounds lot better than "CastleWild Media" (since it now limits you) or even worse "GreatClicks Search Engine Pros" which screams dumb idiot trying too hard.

Some of the richest people I've ever met from the finance space have utterly lame/simple business names and website layouts. However they're broad and imply confidence.

The same way the guy who's naturally social and great with women will walk in somewhere wearing anything and have an aura of confidence while all those trying hard will be in the latest gooberwear that says one thing: "I have no confidence"

Just my opinion
 
I recommend something that is either:

a) two common words that have zero meaning together but sound like they could thus putting the person WONDERING on edge thinking maybe they're the idiot that doesn't 'get it' and thus you're immediately in a position of power.

examples:

-SilverBox
-ClickSail
-WhiteCommerce
-etc

b) 1 phonetically sensible word that makes no sense and is made up

examples:

-twitter
-boduko
-zango
-yahoo
-meebo
-etc

I recommend the latter (stupid made up nonsense) ONLY if you're trying to brand a site - if you're looking for just a corporate presence I'd go for the former. And have balls, don't stick "media" any filler on the end, it cheapens it. "CastleWild, LLC" sounds lot better than "CastleWild Media" (since it now limits you) or even worse "GreatClicks Search Engine Pros" which screams dumb idiot trying too hard.

Some of the richest people I've ever met from the finance space have utterly lame/simple business names and website layouts. However they're broad and imply confidence.

The same way the guy who's naturally social and great with women will walk in somewhere wearing anything and have an aura of confidence while all those trying hard will be in the latest gooberwear that says one thing: "I have no confidence"

Just my opinion

Makes sense. I remember reading an old post by Diorex where he was explaining (in terms of domain names for PPC CTR's and Conversions) how the simple names inspire credibilty, which is of course what you want.

Niche.com (pay for it if you have to)
instead of...
Super-Niche-Review-LOL.com

Same can be applied to naming your company.
 
Spada Media inspired by the book/movie Count of Monte Cristo

From wikipedia..

In prison, Dantès befriends Abbé Faria (Richard Harris), a priest and former soldier in Napoleon's army. Dantès learns Faria was imprisoned because he claimed not to know the location of the deceased Count Spada's fortune. As the priest educates him, Dantès discovers why he himself was imprisoned, vowing revenge. While escaping, their tunnel caves-in, burying Faria. Before dying, Faria gives Dantès the location of Spada's treasure.
 
So the big fucking day has arrived...

...it's time to register a company formally.

Only problem is I just CAN'T settle on a fucking name for the damn thing. I need to get this shit registered and I just can't come up with something that I'm 100% happy with. Seriously I'm having nightmares about picking this god damn name.... surely it should be simple, right?

Basically, I need a name that's going to inspire confidence in my clientele (so Shitbucket Inc or Fuck My Face LLC just won't cut it) and something snappy and marketing-like that I can stick with and grow in the future.

So fellow Wickedfirians, just how the hell did you pick your company name and do you have any suggestions for an up and coming, forward thinking, cutting edge Web 2.0 brand.

Did you use this? Web 2.0 Domain Name Generator
Did you make some kind of clever play on your name (Ryan Eagle)?
Did you throw darts at newspaper attached to a board?

Help me.

<Boobs>

free-nude-pics-of-topless-beach-girls-003.jpg

What is it that your company does? Start there and then twist/modify words to come up with something catchy. Alternatively, don't twist or modify and use [direct benefit], inc. or LLC.

If you can encapsulate your service in a single word, look it up in other languages, and if you find something that's catchy and easy to remember, use it.
 
lol, last name + media

This ;)

Actually just celebrated my 10 year feb 19th. You'll thank yourself in 10 years (err much less) for finally getting setup properly. Don't over think it - and stay a bit broad/open so you don't tie yourself to one thing... hence media for me worked at the time and still does. Have gone through graphic designing to rich media to marketing as a whole to am to ... . . it all applies under 'media', my prefix is just my initials.
 
I actually picked two names out of a book that had a nice Anglo/WASP flavor to them and threw LLC after it. That way I can go to conferences and if I need to I can conceal things - saying that I work for that company (rather than own it) or that I'm a representative of the company. Works well.

Also I'd avoid using "media" or "publishing" in the name because you can also get into other cool things someday like trading for a living part time or real estate investments or whatever and you can string other endeavors off of your main LLC if you want. (Although usually with real estate investment it's better to set up a separate LLC for each company.)
 
Back in the day I used to flip hosting comany/clients and was flirting with a ho who swore she was a virgin. So I thought shit, why not use "Host Virgin: Hosting that's never been done before" for the next project...monies diversified since then but the name has stuck.
 
Take a random word, throw "CPA" in front of it, add HasOffers with a few brokered offers, and bam, you're a new network.

CPATampon - "We absorb the competition!"
CPAEnema - "Cleansing performance marketing"
CPAColonoscopy - "Examining the niche so you don't have to"

homepage with "the highest payouts" and "the top exclusives", and you're set.