301 Redirect SEO Effect

Killface

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Mar 20, 2013
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So in building my first review site, I focused mostly on keywords in the 1,000-5,000 local google searches per month range. I found some real gems and built a site with an exact match top level domain targeted to one of the 5000-hit ones.

Since then, I was messing around in keyword planner and found that a very related, very general keyword with 100,000 searches per month has an exact match .com available. The competition looks like I should be able to get to position #3 or so fairly easily. For this keyword, imagine my site is reviewing Hawaiian pineapples. So my original site is hawaiianpineapplesreview.com. And I just purchased hawaiianpineapples.com.

I am setting the latter to redirect to hawaiianpineapplesreview.com because I've already built that site.

My question is: is a redirect good enough for SEO purposes? Like will google see the content on the review site when it's indexing the hawaiianpineapples.com domain? If not, should I move my entire site over to the shorter domain for maximum exposure? Or am I ok sitting on the review site with a redirect from the shorter domain?

How does all that work?
 


Well, 301 redirect is permanent and SEO friendly redirect, it doesn't mean that you would redirect your well-running site, it is not good idea.

You can redirect your site, in case your site is penalized so that you would take help of a domain name that is fresh and not penalized. This way you would be able to recover the effort you made with your previous site.
 
So in building my first review site, I focused mostly on keywords in the 1,000-5,000 local google searches per month range. I found some real gems and built a site with an exact match top level domain targeted to one of the 5000-hit ones.

Since then, I was messing around in keyword planner and found that a very related, very general keyword with 100,000 searches per month has an exact match .com available. The competition looks like I should be able to get to position #3 or so fairly easily. For this keyword, imagine my site is reviewing Hawaiian pineapples. So my original site is hawaiianpineapplesreview.com. And I just purchased hawaiianpineapples.com.

I am setting the latter to redirect to hawaiianpineapplesreview.com because I've already built that site.

My question is: is a redirect good enough for SEO purposes? Like will google see the content on the review site when it's indexing the hawaiianpineapples.com domain? If not, should I move my entire site over to the shorter domain for maximum exposure? Or am I ok sitting on the review site with a redirect from the shorter domain?

How does all that work?


I dont think it will add any weight to your campaign at all.

If I have

exactmatch1.com and build a site on there

then I want to rank for "exactmatch1part2" so simply buy exactmatch1part2.com and 301 the new site to the exactmatch1.com with no links or anything it will do nothing for rankings.

The original site can rank for both terms.

But for the sake of the price of a URL, test it yourself if you like - set up some rank tracking software and do what you are suggesting. It will cost you $5 and if I am wrong you can come back and tell me you found something out I was wrong about :)
 
301 redirect helps you, when your site got penalized by Google. In this case you can redirect your site and save your efforts.