50% of my offer's pre-qualified traffic is hitting the payment page and then leaving



dantex said:
i am confused though - are 50% bailing between 'see buy now button' and 'making it to page 2 cc details'? or do 50% bail once they see any kind of form behind the video?

i'd have to guess that whatever the biggest % drop off, either 'see the video->completing the email' or 'completes email->finished payment', attack that first.
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When I say 50%, I mean the people that are clicking the buy button on the LP, landing on the 1st signup page and bailing from there.

I'm not running traffic atm but I'm pretty sure I solved my problem. I checked my funnel flow with g analytics and looked at the clicks in crazyegg as well. The nav bar was totally fucking me over.

Most of the people were actually clicking on a link in the navbar and the link was "Product Name XYZ". My LP and signup pages looked different as well so people probably thought they had been sent to a completely different website. Stupid mistakes on my part but I still work a part time job and I'm always rushing around.

The other problem, and I don't have any data to back this up, but there's a paypal logo/seal and I'm using stripe so the paypal logo is now gone.
 
JoseArmando said:
BTW, have you tried split testing the video against a sales letter? Might give you a better ROI
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No I haven't.

Right now I'm just trying to get my adgroups and keywords locked in. PPC is fucking harder than media buying in my opinion. There are so many different mindsets when people are searching for different types of keywords and phrases. I'm pretty overwhelmed with PPC right now not going to lie lol so I basically just started broad and I'm slowly trimming the fat.

But yes as soon as I get the above figured out I'll be testing a diff. page that still has the video but also a long form sales letter underneath.
 
2Checkout.

Allows PayPal. Keep the paypal logo, stick some card logos in, enjoy.

Entice the people on the payment page.

Something like "Congratulations on reaching this page. There's only XX copies left, and you're one of the last people to get your hands on our blah blah product." as worked for me well in the past.
 
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