From AOL’s Armstrong: “Google And Facebook Are Taking Share In Display Advertising”
Women account for 80 percent of domestic purchases, 80 percent of purchases are done locally, and 80 percent of purchases are influenced in some way by “influencer crowds.” Hence, the focus on celebrity news and parenting (PopEater and ParentDish), local news (Patch), and tech blogs (Engadget and TechCrunch). Patch added 133 local sites in the quarter, well on its way to 500.
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Okay, is this true? This seems to be the backbone of AOL strategy...kinda useful to learn if you're doing market research.
But how did they come up with these numbers? If any of you guys have any evidence of the claim above please tell.
Women account for 80 percent of domestic purchases, 80 percent of purchases are done locally, and 80 percent of purchases are influenced in some way by “influencer crowds.” Hence, the focus on celebrity news and parenting (PopEater and ParentDish), local news (Patch), and tech blogs (Engadget and TechCrunch). Patch added 133 local sites in the quarter, well on its way to 500.
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Okay, is this true? This seems to be the backbone of AOL strategy...kinda useful to learn if you're doing market research.
But how did they come up with these numbers? If any of you guys have any evidence of the claim above please tell.