What does it mean when it says an offer "cannot be incentivized"? I assume it has something to do with attaching something else of a lesser value, as incentive for someone to sign up (quasi-arbitrage???). For instance, "sign up for this great offer and we'll give you 3 free lollipops!" (When your payout for the lead is actually 5 free lollipops) Am I too far off? Someone have a real world example to clarify for me? Or am I dead nuts with the lollipop example?