I am looking to improve my ad writing skills for my PPC ads. Because I noticed my ads on Clicksor are getting like a .3% click rate. I need more traffic and I think my ads suck. Does anyone have any good pointers or links to good articles on what to do and what not to do?
Ad writing help
- Thread starter Jdog
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My tips:
-Write with first letter of every word capitalized, ex. "Want To Start Looking Good? Find Great Deals On Handbags And Accessories."
-mention the product, but advertise "the dream" which is why they want the product.
Recommended reading:
http://blog.mindvalleylabs.com/
http://www.shimonsandler.com/
-Write with first letter of every word capitalized, ex. "Want To Start Looking Good? Find Great Deals On Handbags And Accessories."
-mention the product, but advertise "the dream" which is why they want the product.
Recommended reading:
http://blog.mindvalleylabs.com/
http://www.shimonsandler.com/
What I do:
Go to Google, search for your keywords, and look at who's ranked really high for the keywords you're interested in. Look at their ads, both for the layout (use of capitals, punctuation, symbols, etc) and the content. Do what you can to make yours like theirs.
The most useful thing, though, is to set up a test ad on some engine that tracks click through rate on a per-ad basis. Google and MSN both do this. Then write 20 vastly different ads, let 'em run for a week (even spending just a couple of dollars a day) and check which ones get the clicks.
Go to Google, search for your keywords, and look at who's ranked really high for the keywords you're interested in. Look at their ads, both for the layout (use of capitals, punctuation, symbols, etc) and the content. Do what you can to make yours like theirs.
The most useful thing, though, is to set up a test ad on some engine that tracks click through rate on a per-ad basis. Google and MSN both do this. Then write 20 vastly different ads, let 'em run for a week (even spending just a couple of dollars a day) and check which ones get the clicks.
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