Adcenter PPC Questions

[Killface]

Hey guys,

This is driving me nuts. I got profitable on POF, so I decided to head over to Adcenter and try my hand at ppc search since I can really scale up and stop piddling around with a couple dozen bucks a day.

I have a high payout rebill offer with a sweet landing page and a custom domain name. I read Jon's thread in the Treasure Trove here, and although I am very much a noob, I do have some basic knowledge.

I have 20 ad groups in my campaign with 2 ads apiece for split testing. The ads are highly relevant to the keywords, which appear on the LP as well. My average quality score is a 7/10, but I have quite a few groups that are 10/10. And a few problem groups I'm going to do custom LPs for because they're dragging it down at 4/10.

Right off the bat I set bids kind of low and got a 2% overall CTR and 20 cent average CPC. I went to bed and woke up to $250 on $20 spent. My eyes bugged out of my head and I decided now was the time to SCALE! Probably jumped the gun.

This is an international campaign in an english speaking country, so I grabbed the US version and copied my stuff to it. It started converting like bonkers too and by the end of the 24 hour period I had made $400 on $60, with like 10 conversions on 200 clicks. I thought I was going to be rich! A brand new campaign with no optimization, throwing off this much profit.

Well today I began running the same campaigns, unchanged, and had lost about $70 by the time I got off work, with no conversions. I began increasing bids on some of the sure-fire keywords and especially on the US version, where traffic seems more expensive and the CTR is an abysmal 0.5% with the same exact setup. I sit here now at $130 lost and no conversions, 350 clicks.

I've heard of day parting but W.....T......F

With my increased bids, my average CPC had increased to .35 on both campaigns, with some words going for as much as 80 cents. My intuition is that this is not a good rate. I should be somewhere between a penny and maybe like 20 cents, from what I hear, but I have no idea.

Here's my issue. I can go back to my campaigns and set all my bids to .20 or .10 or something SUPER LOW and kill my traffic. OK, no problem, I can just add more keywords/countries/throw up a content campaign, etc. BUT when I've done this in the past as an experiment, it killed my CTR. And if I understand correctly (I probably don't), this becomes a vicious cycle where your crappy CTR will increase your CPC and eventually you'll just be left with nothing. I'm horrified of adcenter looking at my account history or campaign history and seeing a bad CTR and giving me super-high CPCs. I don'tknow if this actually happens, I just started, but I read stuff about all these historical metrics affecting quality score....

If this is the case, wouldn't it be the best strategy to bid SUPER HIGH at the start of a campaign to get the #1 spots and a massive CTR? And then adcenter would look favorably upon you and your average CPC would plummet??

I really don't understand. It would really suck to set up and plan a campaign only to have it fail horribly because you didn't set the starting bid at the right point on the first day.

Can anyone shed any light?

 

[cm_matt]

What are your match types?

Bing has horrible matching in my opinion.

 

[Killface]

What are your match types?

Bing has horrible matching in my opinion.

Everything is exact or phrase. I started with about 1000 keywords and then their suggestion thing gave me another 1000, I scrubbed them all to make sure they were relevant

 

[Killface]

I'm just gonna throw this out there...my best friend owns a private affiliate network and would be willing to give someone a cut of my profits if they sort of mentored me in PPC with Adcenter, specifically. I have an OK aptitude for this seeing as I've made $2100 in my first 3 weeks now (half was profit, but reinvested in hosting, tracking etc). So there's potential. I have offers that I know convert.

I can set up domains, landing pages, tracking, even keywords and ads. What I really need is for someone to show me how to optimize and bid. I have a $40k per month budget that can be increased if necessary that I am DYING to max out.

PM if interested.

 

[Killface]

Also I'm wondering....

What if I just switch every single keyword I have to a low bid, like say 20 cents max?

Accelerated budget, desktops laptops tablets mobile for max traffic because it's gonna be tough at that bid level.

Copy the campaigns and switch the new ones to Content network at a much lower bid, say the minimum .05, with +% increases aimed at my target demographic.

Do this for the US, UK, CA, and AU for maximum traffic since the bid is so low.


From there, just sit on it and grab another offer and do the same. Ultralow bids, highly targeted ad groups, broad broad reach.

Clearly you're not going to find the next million dollar keyword this way, but with the low bids, the wide scale, and the rebill offers, wouldn't this JUST HAVE TO WORK?

Let's say you have 10 different rebill offers (different niches) running on all devices, search & content, 2000ish exact and phrase match KWs per offer, bids at 20 cents search and 5 cents content.

Would it be unreasonable for, say, 2 of these rebills to convert each day? I'd be looking at $100-200 profit per day if this would work, which would be PLENTY for me to start with.

And all the while, tracking is turned on so if you feel like losing that insane ROI and scaling for increased absolute profit, you have at least some data.

Am I way off with this new idea?

 

[bratulic]

Every campaign is different even by countries. If you have a 40K monthly budget, wouldn't you spent 10% which is 4K just on optimising & testing your campaigns.