adsense and adwords?

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pileofcrap

pileofcrap

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Oct 17, 2006
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I did some searching, though admittedly not a lot, to see if anyone has ever had any issues with using both adwords and adsense on one website.

I have a blog, a legitimate one that I update, and would love to start pushing some traffic to it. I also have a $25 adwords coupon but wanted to see if anyone has any horror stories before I attempt it.
 


No problem on my rich content site, traffic stabily coming in from adwords, traffic slowly going out to adsense.
What I noted is that adsense though, is always paying less than I bid on adwords. And every time I increase my bids on adwords, my CPC on adsense increases too. Now that's weird...or is not.
 
You're paying Google to send traffic to your front-door? And sending them out through Adsense? I missed that e-book.
 
It Most Certainly is different. Not something I would try. alexa7 you are a harsh bastard..rofl
 
mcuk2000 said:
No problem on my rich content site, traffic stabily coming in from adwords, traffic slowly going out to adsense.
What I noted is that adsense though, is always paying less than I bid on adwords. And every time I increase my bids on adwords, my CPC on adsense increases too. Now that's weird...or is not.
Click to expand...

Your adsense CPC increases with your traffic being more targeted. This happens when you get more clicks on your adwords ads (because you increase the bid).

Social traffic (digg, stumbleupon, whatnot) isn't as valuable as search traffic because it's far less targeted. Less targeted traffic is less likely to convert for the advertiser (on adwords), hence Google charges less for that type of traffic, resulting in a lower payout for your adsense ads.

The more targeted traffic clicks on your adsense ads, the more you make per click. This is the case when you send more visitors to your ads by upping your adwords bids, for example.

It would be interesting to know what the percentages of your traffic sources are. Care to share?
 
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