Cool1g said:
bottom line, just like mainstream its all about the traffic you get. you need tons of it
a normal conversion rate would be 1:500 visitors to your sponsors will convert into a signup. depending on your CTR, you will need probably XX,XXX visitors a day to get 1 sale a day.
Actually, I have to disagree.. It's no longer all about traffic. Most guys looking for porn are a bit smarter about it, and will look for free shit first, so there's no stopping them there. I think it's more about psychology than just volume of traffic.
You have to get the guy very interested, and convinced that he will not find this shit anywhere else, not even for free. Being unique is always a plus, but also a big problem, because there are so many affiliates promoting around. Your best bet, as far as traffic and conversions is to focus on specific niches or even sub-niches. Don't make a general site, I know they are easier to promote because they cater to a large variety, but general site traffic are typically freeloaders just looking for quick pics and videos.
The niche stuff always did very well for me. Another niche, that did SO well for us, and I'm sure still does very well is Gay porn. I know, you don't want to look at it, but consider this.. 99% of the porn out there is purchased by men. The reason most chargebacks occur is because the men are ashamed of it by their wife finding out about it, or they just deny they ordered it (probably because of their wife/gf seeing the bill) and chargeback. As an affiliate this doesn't necessarily effect you because Adult is a high risk business, and sees chargebacks as high as 6%, but the niche sites generally have lower chargeback ratios, higher conversions, and longer lasting members, because they know it's hard to find stuff, and when they find a site they like, they tend to stay.
Back on the topic, the reason Gay porn did so well for us is because your target market is 100% men. Men tend to spend money online more freely when they are horny. It's been proven and when I had my sites, we spent a lot of money on market research to figure things like this out. When men get horny, they just want to see that video or picture set inside so badly that they impulse purchase before thinking twice.
Some tactics to lure more sales in would be to either private label an affiliate program's site, or to link directly to the join page. You may also want to explore affiliate programs that payout on free trials or lifetime free passes. They make their money by upselling other sites, and by spamming the crap out of the person's email box. I remember the payouts being something like $25 for free trials, but I'm sure a lot has changed in the almost 5 years since I departed.
