AdWords campaign history factor?

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supermimimi

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Jul 23, 2008
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Hey guys,

I had an AdWords campaign slapped up and I wanted to fix this by creating separate landing pages based on each keyword as a way to re-targeting and getting a good QS again.

Now, I plan to do this via a whole new campaign.

My question is ... should I be doing this in a new campaign or just implement the fixes in the old, currently running (but slapped) campaign.

My fear of switching to a new campaign is that a NEW campaign history is not as good as this one in terms of CTRs of course. Furthermore, the question begs ... is there even the existence of a "campaign history" kind of like account history factors.

Google can be evasive of real answers so I'm asking all the folks here at WF for an experienced opinion.

Thanks a ton!
 


Depends why you were slapped... Check the details of the QS and see what factor is poor.. keyword relevancy or landing page. If its the landing page I'd get a new domain+campaign and if its keyword.. You could try a new campaign but usually another account does the trick..
 
xxmwxx said:
Depends why you were slapped... Check the details of the QS and see what factor is poor.. keyword relevancy or landing page. If its the landing page I'd get a new domain+campaign and if its keyword.. You could try a new campaign but usually another account does the trick..
Click to expand...

you guys would really make a new account? how strict is google with multiple accounts?
 
thanks guys,

xxmwxx....

My LP has a poor QS, keyword is good.

2 clarifications:

1. a new account will fix it despite the fact that it has low account history (new) right? As long as I don't advertise on same kw's with 2 accounts, it should be fine right?

2. My slapped campaign had merchant page as display URL, my page as the destination URL. Now my page was merely a re-direct to the merchant URL... so in this case, was the merchant's page being penalized or is it the fact that I'm doing a re-direct giving me poor LP?

I'd like to hear your experience from this style of promotion.

Thanks so much and regards
 
aim high said:
you guys would really make a new account? how strict is google with multiple accounts?
Click to expand...

Ummm well that depends on what you do with that new account.. If you'll use it to try and "dominate" keywords by adverting the same things on different accounts (and you are not careful enough) yeah.. Google will crack down on you and ban you probably.. but if you use different the accounts to manage different camapigns.. They don't mind... You could be managing camapigns for different clients, so that's acceptable.

supermimimi said:
thanks guys,

xxmwxx....

My LP has a poor QS, keyword is good.

2 clarifications:

1. a new account will fix it despite the fact that it has low account history (new) right? As long as I don't advertise on same kw's with 2 accounts, it should be fine right?

2. My slapped campaign had merchant page as display URL, my page as the destination URL. Now my page was merely a re-direct to the merchant URL... so in this case, was the merchant's page being penalized or is it the fact that I'm doing a re-direct giving me poor LP?

I'd like to hear your experience from this style of promotion.

Thanks so much and regards
Click to expand...

1. Nope, a new account won't fix it.. and even if it will (which it won't) it'll only be temporary (until the google bot crawls your site again)

2. Google doesn't mind the redirects (depends on what kind), they give the QS to the final page the user sees, which in your case is the merchant LP. So yes, they were penalizing the merchant page.. I suggest using your domain as a landing page where the user has to click to continue to the merchant.

Good luck! :)
 
xxmwxx,

That's really helpful and thanks again.

As a side question, let's say you get slapped on a domain (assuming you're advertising your own final destination), how much content generation
/seo does it take to get something un-slapped?

I know this really varies, but wanted to see what you've noticed as comparative analysis.

Best
 
supermimimi said:
xxmwxx,

That's really helpful and thanks again.

As a side question, let's say you get slapped on a domain (assuming you're advertising your own final destination), how much content generation
/seo does it take to get something un-slapped?

I know this really varies, but wanted to see what you've noticed as comparative analysis.

Best
Click to expand...

If you have enough juice with a active account manager at Google, you can get a manual review right away. If that is the case, you can just add some content and see what happens. Remember you can add content not just on the landing pages but through whatever links are on page as well.
 
Crashem,

Great point.

I'm going to do several separate landing pages, each focused on that keyword for the adgroup. New campaign, new domain, juice the rep for manual review in case. if all that still fails, then new account.
 
You were manually reviewed and then slapped. Google permits redirecting URLs for tracking purposes but not for AM. They specifically state this. Which means that your ad/campaign was manually reviewed and slapped because you were using the redirect only to funnel traffic to an affiliate merchant. You don't need a new campaign or a new account, you need a new strategy.
 
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