Adwords Campaign Needs Optimizing--Please Help

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mathdoc

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Mar 2, 2010
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Hi. I am brand new to PPC and just started my first adwords campaign. I've spent a shit load of time researching adwords and as far as I know, I've done everything you're supposed to do: privacy policy, contact page, dynamic keyword insertion into ad copy and landing page title, h1, h1, alt text, etc. The only thing I haven't done that you are typically told to do is put your landing page on a domain with the keyword in it. But as I'm currently testing about 150 keywords, this isn't feasible. My quality scores range from 4 to 7 on those 150 keywords.

Question 1:
Given that my adwords account is brand new with no CTR track record, is a quality score of 7/10 the best I can hope for? Is establishing a good CTR the only way to increase my quality score above 7? I don't know if it's relevant but the landing page domain is brand new too.

Question 2:
One of the keywords I'm bidding on has an Average CPC of $0.05, a quality score of 7/10, and Adwords tells me my first page CPC bid is $0.07. However, when I put my bid for this keyword at $0.07 it says something to the effect that while my ad is showing it's ad rank is too low to be shown on the first page. So I incrementally increased my bid up to $2 and it still says the ad rank is too low to be shown on the first page. What is going on?

Question 3:
After 24 hours of running I have 1799 impressions and 3 clicks for a CTR of a miserable 0.17%. My average ad position is 12.8. It seems like there's a catch 22 going on. In order to increase my CTR I need to increase my ad position. But to increase my ad position I have to increase my quality score, which means I have to increase my CTR. WTF?

Question 4:
Last question, I promise. To what extent does backlinking your landing page help your quality score?

Any tips, advice, help would be greatly appreciated.
 


Question 1:

Even with an established account, adwords starts you off with a QS of 7 if it thinks you're REALLY relevant, 5 if you could be relevant, and 4 if it's just not sure.

CTR is everything. When you first launch your campaign make sure you're actively monitoring your ads and switching them out once you get statistical significance to know one ad is better than the other. Run 2 ads at a time per ad group and use splittester.com

Question 2:

You probably have a lot of competition? but the cpc is too low for anything to significantly knock you off the first page....never had something like that happen before.

Question 3:

You're bidding on some broad ass shit probably. I wasn't around before quality score, but I'm guessing that's where the whole throw a fuckload of keywords in an adgroup and see what bites strategy came from. If you're just testing waters, find a targetted keyword with a decent search volume ( >6-7K/mo exact) that would convert hella good. Build an adgroup just for that keyword and other variations that have the phrase in it. Learn what it takes to get more people to click on a specific search query.

I'm not a fan of dynamic KW insertion... but there are guys out there that can make it work really well.

Question 4:

In my experience, nothing at all. You want a fast track way to get a good QS? Buy a new domain that has your major keyword in it. Use what you've learned for a good lander and throw it up on that domain. Meta stuff it with your KW. Make your title have your KW. You should start out with 7/10 off the bat.

nways gl brah
 
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