Amazon Shop in beta

[emp]

Anyone use their new shop program?

Does it make sense to integrate that shop into your site or should one just stay with the old aff. links?

::emp::

 

[sometemple]

An integrated store makes sense on a user retension level. After a purchase (or more importantly a non-purchase), a person has to decide what to do next. If your page/links/content are in front of them when they make that decision, the chance of them sticking around is far greater (as opposed to them deciding to click the back button 6 times once they're inside Amazon).

The thing to weigh is audience reaction. Selling a product is selling a product, but if you're trying to look impartial for any reason (reviewing a product, for example), your users might feel more comfortable the farther away the actual transaction is. It depends on your specific audience and what you're site's about.

All in all, I think Amazon has really opened up the options for their affiliates.

 

[emp]

Yeah, I thought about user retention as well.
Might try it on one of my projects.

Any implementation expertise/experience around? layboy_sml:

::emp::

 

[matrics]

I'm using it on a project, but so far the results are a bit skimpy... I think I still need to tweak the campaigns a bit, as well as the products I'm offering, but I don't know if it'd be worth the effort.