Any Recommendations on Auto Loan Offers?

[fm1234]

I have a good relationship with an auto loan company (direct, not via CPA) but they only deal in the marginal market -- $7,500 and lower, typically bad credit with emphasis on the Hispanic market. I have a new site I am building for which I want to find a good offer that goes for a broader market segment -- searching through the various networks of which I am a member I have narrowed it down to the below. I would appreciate any feedback on any of these advertisers or recommendations of others.

1800AutoYes (per lead)
Any Credit Auto (per lead)
Citi Auto (per close)
RoadLoans (per close)
HSBC (per lead)
DriverLoans.com (per lead)
Auto Loan Lot (per lead)
Credit Tree (zip submit)
Credit Tree (per lead)
Quicker Auto Loans (per lead)
Hassle Free (per lead)


Frank

 

[EasyRider]

I run a car classifieds site and have some experience with the companies on that list. The best offer would depend on your audience (good credit/poor credit/location/vehicle types). I would test each one out for about a month and see how it goes. See how many leads you are driving then you might be able to negotiate a better deal.

I would stay away from the "per close" payment affiliates. This is what I tried with my first loan offer and earned around $200 per month, then I switched to per lead and earned 10x that!

 

[Ben89]

I run a car classifieds site and have some experience with the companies on that list. The best offer would depend on your audience (good credit/poor credit/location/vehicle types). I would test each one out for about a month and see how it goes. See how many leads you are driving then you might be able to negotiate a better deal.

I would stay away from the "per close" payment affiliates. This is what I tried with my first loan offer and earned around $200 per month, then I switched to per lead and earned 10x that!

"Per close" meaning that they only paid you on leads that they actually sold loans to?

 

[fm1234]

EasyRider


Thanks for the tip on the per close companies. I was not wild about the idea either -- I've had experience with per close real estate leads; I think I'd have made more money hanging out in parking lots down at Panama City Beach betting tourists $5 each that I could eat a cup of my own shit without puking.

Anyway ...

Will scratch those couple and the zip submit off of the list (since I can't really effectively test it ... maybe for another promo another time) and dig a little deeper into the companies. Although I am moving up from marginals, it isn't too far up -- I doubt any Walton family scions will be applying for loans through the site.


Frank

 

[EasyRider]

"Per close" meaning that they only paid you on leads that they actually sold loans to?

Yeah, those usually suck. I think they could work if you actually sell the cars then make people get loans through that program. I actually stuck with a per sale company for 6+ months knowing that sometimes it takes a bit of time for the sale to go through... I thought that maybe my visitors were not that interested in loans. At least I learned a lesson

Also be careful on some of the per lead offers. Some are actually per QUALIFIED lead. And in order to qualify they need to be in a certain area or have a certain credit score.