Anyone Here Write Their Own Sales Copy?

Gary Halbert is the OG of copywriting. Read all of his newsletters and make sure to download the boron letters, how to make maximum money, boiler plate letters etc. Just hand write them out and you will start to notice similarities in structure, word usage, etc. and from there it all slowly becomes a part of you.

If there was one biz related person who I wish I could bring back from the dead for a day to have a beer with and ask questions it would be gary halbert hands down. Not only did he write great copy, but he's got some great life lessons wrapped up in those letters and he probably lived more than 99% of people do in their entire lives.
 


Yep, I write all my own copy. I read a lot of swipe files/ cheat sheets etc but what helped me was always asking what the customer wants to hear. All the copywriting courses drill into you the importance of benefits instead of features and it's a trap that many product/business owners don't realise. They're so proud of their product that all they see is features, not the solution those features provide.

To get it down on paper I spend a lot of time writing down these features - and how they help the customer; noting why my product/service is unique and how it helps the customer; why it's better than the competition; who my target audience is; where they are in the buying cycle etc.

Just making lists of those things can really get the mind rolling on how you can put it all together into a sales letter. Sometimes dot-points are enough but other times you need a copy pages long.

It's not hard if you're confident in what you're selling and best part is you can always change it and test other versions.
 
Great thread! I love writing copy and have been trying to find a way to implement it into more places where you don't usually see it.

Erifdekciw, you mentioned people relying on flogs and stuff instead of writing better copy. That's something I've been wondering a lot about -- like, have these people mastered copywriting and already concluded that longcopy DOESN'T work in most instances of affiliate marketing? I really doubt they have.

But has anyone here ever tried longcopy for stuff like $6 auto insurance leadgens? Or mobile submits? Or anything else where you'd think it wouldn't apply?

Very curious about that.
 
Rooby said:
Great thread! I love writing copy and have been trying to find a way to implement it into more places where you don't usually see it.

Erifdekciw, you mentioned people relying on flogs and stuff instead of writing better copy. That's something I've been wondering a lot about -- like, have these people mastered copywriting and already concluded that longcopy DOESN'T work in most instances of affiliate marketing? I really doubt they have.

But has anyone here ever tried longcopy for stuff like $6 auto insurance leadgens? Or mobile submits? Or anything else where you'd think it wouldn't apply?

Very curious about that.
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I have tested often what you're talking about and the thing is, you have to take in the LP CTR the long presell will have. The question is also: is the $6 payout a long form submit or a simple zip submit?

So let's take the $6 insurance offer, even if you get to 60% offer conversion it won't help your bottom line much if you use a long sales letter with a low 10% LP CTR. With numbers like that and you paying for traffic at say $0.5 per click you're earning only $0.36 per click.

On the other hand, if you use eg. an advertorial style lp you'll have 30% lp ctr and let's say a bit lower 40% offer conversion rates = earning you $0.72 a click, which makes you profitable.

What I'm trying to illustrate is it's a balance between conversion rates and lp readability (lp ctr). With lower payouts you're often better off with a shorter and more aggressive presell whereas with high ticket sales it's usually better to warm up your traffic and slowly guide them to a close.
 
I now have several employees as well as VA's & interns - but when it comes to major campaigns, my personal sites, and money sites, writing my own copy is the only way to go.

I figured it out a few weeks ago - I probably write 2000 words of published content per day, 10k/day on the high end.

There is really no substitute when $$ is depending on your copy, especially when you are intimately involved in a niche for years, its tough to find someone with that level of understanding that you do.
 
shawnhag said:
I figured it out a few weeks ago - I probably write 2000 words of published content per day, 10k/day on the high end.
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Beast_6d20c3_2526675.jpg
 
All content should be sales based. Seo or Paid.
I used to need 2k people a day to make $50. Now I can make $500 with half the traffic.


Disclosure - with well targeted traffic.
 
imontie said:
There's actually a guy on this forum that they hired to help guys looking for help (like you). His username is Grindstone and a friendly PM should get you the help you need.
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Successkid.jpg

Hello Grindstone:


Im writing you because I hear you are good with writing copy, And i was interested to ask you about this. Since im a noob, I wanted to learn how to write copy, and If theres any books, tutorials, or sites or anything that really teaches the ins and outs of copywriting.

Maybe you have a course or something that teaches it. Either way, i'd be interested to get your advice on this and Start doing this for myself. Please get back to me when you can, I'll be awaiting your response.

Thank You
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