Anyone try out Yahoo!'s Display Network?

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Nick Vegas

Nick Vegas

I work at Yahoo!
May 22, 2009
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Hey Everyone.

First let me disclose I am an employee of Yahoo! I work in the display advertising (banner) division. My main responsibility is helping manage advertising/affiliate CPM based campaigns across our inventory.

I have spent the last few hours reading this forum and I can't seem to find much candid data about the Yahoo! Performance Network.

I would love to hear anyone’s opinion that is willing to offer it and if anyone is interested in gaining access to our inventory I can be emailed at Nickd@yahoo-inc.com

 For those unfamiliar with Yahoo!'s display product: We have both a self serve model and a ‘full service’ campaign for those spending over $25K per month. This program allows advertisers access to all of our remnant inventory and analytics services. It appears from my research it is similar in function to both Facebook and MySpace options yet I don't see anyone writing about it.
 
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Cool, I emailed you. Does the system have gender and age targeting? Are the self serve display ads linked to the yahoo search marketing system?
 
Yahoo!

supportomatic said:
Just emailed. Always looking for more placements...
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To anyone that has (or will) emailed me thank you. I will put you in contact with my account manager on Tuesday when the office reopens.

Things you could include in your email that would be helpful.

Business name:
Business Address:
First and Last Name:
Contact Phone number:
Offer types:

tonyfloyd said:
How does one get a Yahoo Search/Domain feed?
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I hate to pass the buck but my area of expertise is in banner ads. I am sorry I can not be more help.

andyt said:
Cool, I emailed you. Does the system have gender and age targeting? Are the self serve display ads linked to the yahoo search marketing system?
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Yes we have Age, Gender, and Geo targeting

Our self serve system is managed through the AdReady platform and the 'managed' accounts (accounts currently spending over $25K per month) are managed thought what was formally named the Right Media system. This banner program runs 100% independent of your YSM program with its own reporting interface.
 
Nick, can you help me get accepted to the Yahoo publisher network? I've applied about a dozen times, but have never heard back.
 
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