Arbitrage - why multiple pages?

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chatmasta

chatmasta

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Jan 7, 2007
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Hey,

Sorry if this is an obvious question, but I've been reading through the archives and when everyone is doing arbitrage, they're always talking about making multiple pages. It sounds like they're talking about multiple pages on one site in one niche. But why? What's wrong with having one page per niche and directing all traffic there?

I started my first campaign today using AdWords with no bids under 10 cents (most are .07) using my city/state keyword tool (link in sig) to generate about 50,000 keywords...or whatever the max is that Google lets me have. I'm sending all the traffic to one site that I'm going to put a split tester on.

What are the advantages of having multiple pages on this site instead of just one?
 


Test test & retest.

Multiple pages means that you can try our different layouts, content, links within the same timespan
 
chat, that will more than likely fail or produce poor results. Your better off creating a lot of ad campaigns targeting each state + keyword for niche. Back to the drawing board. You need the adsense desktop application to create multiple campaigns and split them out.

Maybe I'm wrong but I don't think I am. :)

If you are using adwords for content clicks to another network, you'll need muliple pages like a privacy policy etc to get better quality scores.
 
Yeah it isn't doing so hot right now. :P $3.20 cost and $1.11 income (though I just made a tweak that should inrease CTR...we'll see how that works out).

I am using the AdWords desktop application, it's really helpful. At the moment I have 30 ad groups (each one can only have 2000 keywords), and three keyword phrases with city/state combos.

What exactly do you mean by "creating a lot of ad campaigns targeting each state + keyword for niche?" At the moment I'm operating in one niche with this one page.

Domokun- what's the difference between doing that and just split testing one page?
 
for arbi I used 1 page niche sites and had a stable 80% CTR
there's no rules in the arbi game, what didnt work for you might work for others
 
Hey chatmasta,

Found your database and keyword generator thread. That's a great tool, +rep!

As for why multiple pages. You want everything to be as relevant as possible. Page content should match ad which should match keywords.

Maybe I'm not understanding what you're trying to do because it seems pretty basic but here's an example using "car insurance" as a topic.

If you have all your states broken out. It would be best to have a page for each state talking about car insurance.
So you would have a page titled "Best California Car Insurance" with relevant content about California car insurance.

Your ad group and keywords would obviously say something like "Get Best Rates on California Car Insurance" and your keywords would match.

Each page on the bottom would have a link to a privacy policy, contact, anything will do. It wouldn't hurt to link the pages together at the bottom either. Don't make it obvious. You're not trying to get the user to click those, it's just for bettering your quality score. So to Google you have a relevant site related to "car insurance".

So having different pages is about relevance, not just split testing pages. You can use different templates to do split testing easily but targeted content within the page is what I'm talking about.

Hope I've understood what you're trying to do and this helps.
 
Thanks deka, that helped a lot. What do you think about having a drop down at the top where they select the state and their town and it dynamically generates the page based on that?

Thanks, you made me realize that relevancy is my problem right now. :)
 
Hey chatmasta,

That might be good for the home page but again you're going to run into that relevancy issue. Your ads should target a specific page related to them. So in Adwords when you write the ad and it points to a generic page where the user has to select, Google is going to give that generic page a poor quality score.

Also when you write the ads, Google allows you up to 35 characters to display the url. That's the perfect place to use a keyword as your page name. You don't need the www in front. Ideally you want insurance in the domain name but it can work with others too. So for instance your domain is "generic.com" you can have "generic.com/california-insurance" displayed in the ad. Relevance and the surfer sees his keywords.

You've got the auto gen keywords part down. Maybe you can come up with a killer MFA page generator:-)

I'm not smart enough to write one that does what I want.

PS, I'm looking for a Flickr scraper. Have you done anything like that before?
 
chatmasta, since you are obv a programmer, it should be easy if you have WAMP installed on your machine. Just generate the pages for your site on the fly using mad programming skillz. Heh.

ScottDaMan <-- Not a programmer. :( Partnered with one though. :)
 
dekalog - I guess it would be pretty easy to just also add the auto-generated display URL on the end of each keyword. I could just make the whole thing format for the AdWords desktop tool. That would be cool.

As far as a flickr scraper, I haven't done anything like that. As a matter of fact the first time I even played with scraping was looking at lerchmo's tool. But I'm getting the hang of it. A flickr scraper shouldn't be too hard, though. I could look into it.

Just goes to show how much programming knowledge helps in this business. :P
 
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