Bankrate.com spends a fortune on domains

[lincolndsp]

Looks Like Bankrate.com Is A Huge Domainer Spending Over $90 Million In Domains | The Domains

impressive figures spent on brandable and keyword e-properties
previously i heard about them when they bought bankaholic.com and creditcardguide.com

 

[linkpro]

Woah, that is certainly a chunky amount.

Wonder if they can get that money back..

 

[Jake1125]

They are going to have a great tax write-off in the future.

 

[r3p1v]

Most of it was for Creditcards.com.

Also, that article is retarded, because it says the domain themselves are valued at $40 million, not $92. $92 includes the value of the entire websites and domains.

 

[Telboy]

Would of expected CD.com to sell for more than 500k ?

 

[andyk]

bargaineering.com – Approximately $2.8 million was recorded as finite-lived intangible assets consisting of Internet domain name for $2.7 million and non-compete agreement for $140,000.

I wondered how did they come up with the valuation..

 

[lincolndsp]

^^ perhaps they were bargaineering?

 

[taktikz]

Domains are fucking useless, these guys spent millions of dollars for no apparent reason.
Move along now.

 

[r3p1v]

bargaineering.com – Approximately $2.8 million was recorded as finite-lived intangible assets consisting of Internet domain name for $2.7 million and non-compete agreement for $140,000.

I wondered how did they come up with the valuation..

Omg, they bought Bargaineering.com for $2.8 million? Wow.

Also, their non-compete agreement is worth $140k? LOL.

 

[DevMang]

Not sure how this counts as domaining... Aren't these mostly established sites that they bought? CreditCards.com is one of the biggest sites for finding credit cards. I've worked with Jim from Bargaineering before. That's an amazing acquisition price he got. Awesome for him.

 

[r3p1v]

Somehow I missed the link to the sec filing, here it is:

http://www.sec.gov/Archives/edgar/data/1518222/000119312511223234/R13.htm

They paid $3 million for bargaineering and HUGE amounts for NetQuote.com and Creditcards.com wow.

 

[danke]

I may or may not be selling a brandable name to them now.

 

[SUP3RNOVA]

Would of expected CD.com to sell for more than 500k ?

Same.

Perhaps on the speculation (and evidence) that CDs are becoming irrelevant?

 

[lincolndsp]

I may or may not be selling a brandable name to them now.

interesting if they are the ones who approach first? does the brandable need to have a website established for them to be interested?

 

[lincolndsp]

Same.

Perhaps on the speculation (and evidence) that CDs are becoming irrelevant?

CDs aint compact discs here

 

[wygantallegra]

Not sure how this counts as domaining...