We all know Behavioral data is making some huge waves in the online advertising world. I wanted to see if any Affiliates had any thoughts regarding the use of Behavioral Data to better target CPA campaigns. Has anyone tried using Behavioral data? If so, what types of data, and what were the results? This data usually doesn't come cheap, but I'm sure some top aff's could see a great ROI utilizing some of this data for certain campaigns.
Thanks
Thanks