Best way to make landing pages

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themadpaddy

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How should I be making landing pages? I'm really starting to get into PPC, and more specific PPC==>CPA. The ONLY thing that's holding me back is making landing pages. I have so many questions, I don't know where to start.

1) Is there a specific program you would recommend? I have practically NO technical skill. I CAN take a template and edit it, but I don't know what style I should go with.

2) Would a basic design with a title, bullet points, and a go ahead button suffice, or does that not really work anymore? For example, one that I found and like is Lumosity - Brain Games, yes it's an affiliate link, no it's not mine. I found this in Google. Would a design like this work? Unfortunately, I've tried to copy and edit it, but it's just a giant picture, and not a normal site.

3) How can I add a feed or something like that to increase relevance?

If anyone could help me out, it would be really greatly appreciated. I know if I could just come up with an easy landing page system, I would be making money.

So, at the risk of sounding desperate, PLEASE throw me a bone and help me answer those questions.

Thank you so much.
 


If you suck at design (like me) hire someone to make one for you. You can have LPs that really push for the user to just click through or you can have "review" type LPs which work good as well. But, it depends on the niche though, that's where testing comes into play. Some target markets are just click happy so you don't want to give them too much to read. In other markets you'll find that if you don't have enough content people will just leave.

If you suck at writing too hire someone to do that as well. For under $100 you could have a nice LP and some content to go along with it. Don't struggle to make a poor one. The LP can make or break your campaign.
 
Yeah, I've been kicking that idea around for awhile now, and thx for the input. The only problem I'm seeing with that though, is I don't want to spend money to have a lp built, and then find that it's not a profitable campaign. Things I'm reading are saying that about 70% of all campaigns will not be profitable.

I came across Sitestomp's sig and it looks real nice, but I don't want to keep spending $45 over and over again until I find a good campaign.

Thanks for the advice.
 
Talk to your AMs and make sure you grab a campaign that is converting. If you want to make money you're going to have to spend money. If you have someone make an LP for you that knows what they're doing there's a very good chance it's going to work better than whatever you make.

If you make junk you could end up losing a lot more on the PPC side.
 
themadpaddy said:
...I don't want to spend money to have a lp built, and then find that it's not a profitable campaign. Things I'm reading are saying that about 70% of all campaigns will not be profitable.

I came across Sitestomp's sig and it looks real nice, but I don't want to keep spending $45 over and over again until I find a good campaign.
Click to expand...

In my experience, a campaign can't be defined as merely "profitable" or "unprofitable." A campaign is one of those based on the effectiveness of your keywords, ads, landers, calls to action, hero shots, offers, etc. and combinations of those elements.

I can only speak from my experience, so take my advice with a grain of salt. There are probably some PPC marketers that can "pick winners" right out of the gate. However, I haven't done that consistently since 2003 (when it was easy). And most of my friends can't do that today, either.

If you've been doing this for years, it's easier to figure out what works. But, it's still difficult to knock 'em out of the park without testing.

Usually, I have to "invest" (blow) several hundreds of dollars to *make* a campaign profitable (and I've been doing this for years). That includes testing all of the elements above. Keep in mind that I'm a piker when compared to guys like diorex who are willing to invest thousands.

My advice? Invest some money. Order multiple landers (from m0rtal or SiteStomp) for one market. Seriously. Invest $500. Test which lander works with your ads and offers. Then, pound away using the winning lander.

You may blow that $500. But, it could be the launch pad for a high-volume, high-ROI campaign.

EDIT: Just saw Rock's recommendation of Weebly. That's a great starting point! Especially, if cash flow is sparse.
 
^well said...but just wanted to say that I don't make LPs, not sure where you got that from. I said I sucked at them, so don't go pming me about LPs anyone unless you want your campaigns to suffer :)
 
m0rtal said:
^well said...but just wanted to say that I don't make LPs, not sure where you got that from. I said I sucked at them, so don't go pming me about LPs anyone unless you want your campaigns to suffer :)
Click to expand...

Oh, man. I'm sorry, m0rtal. I got my wires crossed somehow from your post above (wasn't your post, it was my addled brain). I wish I could blame it on something (crying child, alcohol, etc.). But, sadly, no. I'm just a knucklehead sometimes. :)
 
Ok, thanks for the good info and points well made. That's some good advice. I've checked out Weebly, and they sure make it easy, but the page I designed was still called 'amateurish'. Maybe I'll have to just get better at it.

I've also made a post on GetAFreelancer.com for 3 landing page templates which I specify in the ad I should have the ability to easily modify and recycle.

And what's funny is, I just signed up for Copeac on Thurs. and I'm just waiting for them to contact me.

Thx again everyone.
 
I am still the seed that grows the cherry, not even a noob yet, lol.. these guys are great here. Listen to em you'll be fine. I am glad I found this place, there is a great sense of community here and your not gonna get flamed for asking a sincere question.

As far as web editor I'll throw one out there that is a scurg to most but is very very easy and powerful, that is MS Publisher. You will not find an easier to use WYSIWYG editor. It will let you put content exactly where you want it on the page and uses dhtml and css to accomplish it. You do not have to know any (zero) coding at all.

On the bad note it can output bloated code. But there is nothing easier or faster to put out fast, decent we page. Tested with IE, Firefox, Opera and all was ok. Edits pretty much anything as well.

Another thought is if you like a page, like the one you used in your example. You can always save it and then use it as your template and edit it. Just be sure not to plagorize it in any way.

Sorry can't help with the LP, if I can help in any other way let me know...

Don
 
Great! Thx a ton for the info. I really appreciate it. God, I've been working my ass off trying to get things going for a while now, so I'm glad I found Wicked Fire.
 
posted by themadpaddy
The only problem I'm seeing with that though, is I don't want to spend money to have a lp built, and then find that it's not a profitable campaign. Things I'm reading are saying that about 70% of all campaigns will not be profitable.
Click to expand...

You're going to waste money on clicks if your landing page sucks ... not trying to be a smartass, but the way it works is:

->If you can't code it yourself, spend some money. If you don't, you'll fail.

->If you can code it yourself, and you're making money, spend some and have someone else do it anyway. If you don't, you'll plateau so hope you like the view.

It took me like two years to get over that second point, and an obscene amount of theoretical income being limited by my refusal to outsource. If I could do it now, I would literally outsource every single aspect of my work -- I would do nothing during my work time but answer the interesting e-mails, brainstorming, and sending out work orders, which might take two hours a day max. One of these days my operation will be scaled up enough to do that, and it's going to be a happy frickin day at my house.

Anyway, your hesitancy to spend money is understandable, given that it is essential to keep costs under control, but my point is that you might be trying to control the wrong cost. Landing pages cost money whether they are good or bad; only the good ones make money.


Frank
 
If you don't have money at all for a landing page, you could just try to send traffic directly to the merchant. If you don't have money for a landing page, most likely you're not going to have much money for PPC, which means you're going to need to go into a smaller market anyway.

I have several successful campaigns that have done pretty well without a landing page. come to think of it, I haven't yet been successful WITH a landing page. although they werent really quality pages and I'm sure thats the reason. I do believe like everybody says that having a quality landing page will greatly increase your conversions. I've seen some very creative landing pages and can see how it works.

If you're not spending money on your landing page since you're not sure if you'll do well or not. This is why I never wanted to get landing pages either. Find niche offers with low competition that you can send directly to the merchant (in my experience this will only work with small niche offers with hardly any competition). If you have too much competition it wont work since most will have landing pages, and you wont stand out.

If you do want to spend some money on getting a landing page, do your homework before you pick your designer, make sure you like their work. Research your competition and see what they're doing. This way you'll avoid losing money, don't just pick somebody at random.
 
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