I've discovered that those days (~12 jan 2009) google has reopened AdWords to U.K. gambling mainly because they realise what money loss they are facing and because yahoo uk has done the same.
They are very specific about how, when and who uses adwords to promote casino related. As far I could understand from googleing this subject is that G Adwords will now allow gambling-affiliated companies without a UK gaming licence to bid on AdWords.
Not really sure about where should your site be registered and/or hosted (UK, US or any other country) and if you have a US AdWords account could you make a casino campaign targeting UK customers only?
This is what G Adwords tells us
Advertising for the promotion of online gambling websites is not permitted to target locations outside Great Britain (England, Scotland, and Wales). Ads for online gambling will not be displayed in other countries.
Online gambling includes, but is not limited to, the following:
* sports books and sports betting
* lotteries
* bingo
* poker
* sites that provide tips, odds, and handicapping
* software facilitating online casinos and gambling
* gambling tutoring online
* gambling-related eBooks
* ‘play for fun’ gambling or casino games of skill including sites where the primary purpose is ‘play for fun’ gambling
* affiliate sites with the primary purpose of driving traffic to online gambling sites
Advertising online gambling in Great Britain (England, Scotland, and Wales)
Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number. Advertisers based outside the UK and within the European Economic Area who wish to target online gambling ads to England, Scotland, or Wales must be licensed to advertise online gambling in their respective country.
Browsing through my aff products I found that online casinos offer huge payouts but with a reason - they'r really hard to promote.
My final Q is what is the best way to promote outside us online casinos besides adwords and/or what exactly are the rules that apply if you promote on adwords.
One ideea I don't like would be to promote "how to win casino" guides, and after the free subscription send them promotional emails with online casinos.
They are very specific about how, when and who uses adwords to promote casino related. As far I could understand from googleing this subject is that G Adwords will now allow gambling-affiliated companies without a UK gaming licence to bid on AdWords.
Not really sure about where should your site be registered and/or hosted (UK, US or any other country) and if you have a US AdWords account could you make a casino campaign targeting UK customers only?
This is what G Adwords tells us
Advertising for the promotion of online gambling websites is not permitted to target locations outside Great Britain (England, Scotland, and Wales). Ads for online gambling will not be displayed in other countries.
Online gambling includes, but is not limited to, the following:
* sports books and sports betting
* lotteries
* bingo
* poker
* sites that provide tips, odds, and handicapping
* software facilitating online casinos and gambling
* gambling tutoring online
* gambling-related eBooks
* ‘play for fun’ gambling or casino games of skill including sites where the primary purpose is ‘play for fun’ gambling
* affiliate sites with the primary purpose of driving traffic to online gambling sites
Advertising online gambling in Great Britain (England, Scotland, and Wales)
Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number. Advertisers based outside the UK and within the European Economic Area who wish to target online gambling ads to England, Scotland, or Wales must be licensed to advertise online gambling in their respective country.
Browsing through my aff products I found that online casinos offer huge payouts but with a reason - they'r really hard to promote.
My final Q is what is the best way to promote outside us online casinos besides adwords and/or what exactly are the rules that apply if you promote on adwords.
One ideea I don't like would be to promote "how to win casino" guides, and after the free subscription send them promotional emails with online casinos.