Blocked on DFP issues

[SXEQTpie]

I've been doing a lot of remnant banner buying over the last few months, but just recently Google Exchange blocked me which made my campaigns die. So I went and bought a bunch of direct placements from sites the other day and now several publishers are telling me that their DFP blocked my lp because it is "malicious" (it's not malware or anything, just not a very consumer-friendly offer).

I'm trying to convince people to dispense with DFP and place my ad server code directly, but obviously that causes nervousness in some.

What I'm doing is using a redirect page to apply a key for the browser session before redirecting to my landing page, so if somebody visits the lp directly in a new session a different page is displayed. I mostly implemented that because my lp has implied celebrity endorsements and some people were linking the lp on facebook to those celebrity pages.

But my question is, if I placed some code on the redirect page that connected to an API to show if the visiting IP was commercial (or proxy) and if so redirect them to a more compliant page (it's not a real redirect, it simply prints different HTML depending on browser session) would that fix DFP or is there more to it? It would be worth it even if it gets rid of school/work traffic too.

I ask becuase I'll have to set up a bunch of new accounts to run if it is possible to cloak DFP so easily, but don't want to waste my time/money otherwise.

Thanks,

 

[garyrivera650]

Sounds like you're walking a fine line, might be worth running your setup through a penalty check tool first to see if you're triggering anything deeper in DFP's filters.

 

[pokedgrade]

Yeah, DFP can be pretty strict, especially if the landing page raises any flags, celebrity angles, or aggressive copy tend to trip filters fast. Using a session key and serving different content helps with social scraping, but for DFP, it likely won’t be enough if the ad call or destination URL is still tied to flagged behavior. Checking IPs against a proxy/commercial list might reduce issues, but DFP also looks at overall patterns, so it’s not just about who’s viewing what’s being served and how consistently. It might be safer to keep anything questionable off DFP entirely and stick with direct buys if you can manage publisher trust.