Brag Thread: What was your most successful content marketing?

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wakiza33

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Jun 17, 2014
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The most shared item of last year: New York Time's "Where are you from" language quiz.....



Written and developed by an intern!



What was your most successful content marketing piece?
 


When I started running this ad for linkbaiting but didn't link to anything from one of my troll accounts:

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and it's brother ad did pretty well:

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Reaching the front page of Yahoo's homepage because a user on my site spoiled the 7th Harry Potter book right before it was released.

Honorable mention: The penguin post we did a couple years ago. It got nowhere near the traction the Harry Potter stuff got, but it got in front of nearly every SEOer and made more money. It was big enough that Matt Cutts specifically brought it up when we saw him at a conference.
 
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What the hell is content marketing? It's just a useless term that's virtually all encompassing. I wish that phrase would die.

A post on social media is "content marketing." A blog post is "content marketing." A YT video is "content marketing." Basically anything other than advertising is "content marketing."

Groundbreaking stuff.

Oh and virtually every real world example I've seen from agencies that focus on "content marketing" is crap and gets maybe 5 likes and 1 share on FB. Yet they charge a retarded amount to clueless businesses.
 
jerry55 said:
What the hell is content marketing? It's just a useless term that's virtually all encompassing. I wish that phrase would die.

A post on social media is "content marketing." A blog post is "content marketing." A YT video is "content marketing." Basically anything other than advertising is "content marketing."

Groundbreaking stuff.
Click to expand...

Look everyone, jerry just wrote his most successful piece of content.
 
I experimented with this early this year for one of my media sites that I no longer own.

- Created a Flappy Birds clone called Flappy Boats. Got picked up by Gizmodo, Kotaku etc: Of Course There's An Aussie-Made Asylum Seeker-Themed Flappy Bird Clone | Gizmodo Australia

- Created a Chrome extension that blocks all of Murdoch's news websites that was the top post on the /r/australia Subreddit for the day. https://chrome.google.com/webstore/detail/bye-rupert/ehdikikkfbfjjemfadgggcohkjoggoof

Few others that I can't be fucked digging up.
 
jerry55 said:
What the hell is content marketing? It's just a useless term that's virtually all encompassing. I wish that phrase would die.

A post on social media is "content marketing." A blog post is "content marketing." A YT video is "content marketing." Basically anything other than advertising is "content marketing."

Groundbreaking stuff.

Oh and virtually every real world example I've seen from agencies that focus on "content marketing" is crap and gets maybe 5 likes and 1 share on FB. Yet they charge a retarded amount to clueless businesses.
Click to expand...

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
Click to expand...

You've been looking at the wrong agencies, then.
 
Ranked #1 for the term "Angry Birds Online" and #1 - #3 for "Angry Birds" for a span 6-8 months right around when Angry Birds started to blow up.

At the time, Angry Birds was not available online in flash form like it is now.

Luckily, Gamevance had a knockoff Angry Birds LP. CRs off the charts, yo.

Choosing that keyword to rank (was about halfway through high school) was probably one of the luckiest things that I ever did. I had been doing SEO for a couple of months MAX. I didn't even know what Angry Birds was, but sktool said it had 8k local searches per month, so I went for it. It was in the millions next time it updated. Oh, and my "SEO" consisted of Scrapebox (running on the shittiest laptop you can imagine - when SB was running, the bottom of it would literally burn my hand) and Fiverr gigs, maybe like one $50 PBN post package every month. Not remotely an exaggeration.

The niche eventually dried out... it became available directly from Google. Then I made a series of bad decisions with my money, including not saving any money for taxes, and now I still owe the IRS a couple thousand dollars.

Not going to make that mistake again... glad I learned it early, though. :rainfro:
 
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