business plan
- Thread starter Gadsubone
- Start date
In short:
Plan - Overall big picture... i.e. How big is the market, who are your clients/customers, what is your USP compared to competition, projections for next x months / years etc.
What are the goals and expectations at each set period.
Strategy - How you are going to achieve the goals set out in the plan, defined milestones, measurements and reporting, specific actions related to milestones, contingencies for each element. Actions required to achieve the projected results in the plan and a planned project timetable.
What specific actions are required to achieve the goals and milestones.
It's vastly more complex than that of course, and it entirely depends on what the purpose you're writing them is.
Plan - Overall big picture... i.e. How big is the market, who are your clients/customers, what is your USP compared to competition, projections for next x months / years etc.
What are the goals and expectations at each set period.
Strategy - How you are going to achieve the goals set out in the plan, defined milestones, measurements and reporting, specific actions related to milestones, contingencies for each element. Actions required to achieve the projected results in the plan and a planned project timetable.
What specific actions are required to achieve the goals and milestones.
It's vastly more complex than that of course, and it entirely depends on what the purpose you're writing them is.
One comes before the other. The strategy is derived from the overall business plan and out of the business strategy come the actual tactics.
plan is all about running your business like building a house.
Strategy is the way to achieve the desired goal that is in the plan
Strategy is the way to achieve the desired goal that is in the plan
A business plan is your course of action in achieving your goal. It is the outline of your ideas and methods that you will use. A business strategy is a marketing term which your approach and tactics to win a customer.