BusinessWeek - Yahoo / Microsoft deal

[Hayek]

In a deal that presages its departure from a market it once dominated, Yahoo will essentially scrap its own efforts to best Google in search and instead rely on Microsoft's recently debuted Bing search engine, according to reports in The Wall Street Journal and the BoomTown blog. Ads placed next to those search results would be served up not by Yahoo's ad platform, dubbed Panama, but by a Microsoft technology called AdCenter, says another report from Advertising Age. Yahoo CEO Carol Bartz "is essentially giving up on search,"

Yahoo Gives In to Microsoft, Gives Up on Search - BusinessWeek

Discuss.

 

[Bevo Ryan]

I'm hearing both sides of the story. Who exactly is serving who's ads? This article contradicts BBC NEWS | Business | Microsoft and Yahoo seal web deal Yahoos platform is horrendous. I have a hard time thinking MSN would be accepting YSM!'s poor platform.