Can you guys critique my landing page?

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Are you paying too much for clicks? I know that's not what is at the root of your particular problem, but I'd look at that, too.

Do you know which Advertiser they were clicking through to? Is their landing page a pile of shite? If you're getting most on the top one, try swapping around the order (might fuck up your "lowest price at the top" strategy, though).
 
Well haha, i went out on the town yesterday and didnt check it much...

Forgot to reduce my PPC, came back this morning and i have spent $280 and made ~$100. Its cool though, at least i know some are converting... just time to do the math and reduce the PPC!

Oh and in referance to your question:
People seem to be clicking on every advertiser to find the best price, just incase i got it wrong. IE: Ive had most sales from www.play.com and they are at the bottom of the list!
 
You have to be very careful selling things like console hardware. Returns can be a real killer.

Although you say you have "made" ~$100, reality is some of those will end up cancelled or returned (expect over 10% to be returns, probably higher).

Also, paying around ~0.80 per click is going to mean you need a solid conversion rate of 40%+ to make it even worth the risk.

Basically what you have said is currently you have lost 65% of your investment and with returns, you are probably looking at even more.
 
Well as this is really just a test, and my first real AM programs, im not too bothered about the lost cash...

One thing though, i really dont understand how:

Ive had 750 clicks from adwords to my landing pages
Ive had 600 clicks from my site to the retailers via TD.
But ive made only £51 ($110 ish) and that is from 5 sales from 7-9pm on the 23rd. And the money spent has been spent gradually since the 21st till today, so why the fuck havent i had anymore conversions :|
 
My two cents on your critique request: consider toning down the font sizes/colors on your Product, Price, and Discount columns. First glance at the page makes me feel like I have to read everything at once. Stick to one or two main font colors and draw more attention to your Buy links.

Also, experiment with using something like "More Info" or "See Details" instead of "Buy" on some of your landing pages. With some products, especially more expensive ones, introducing the Buy option too early can scare off a potential buyer looking for info.

At .80 a click I'd definitely be running some A/B tests on this kind of stuff.
 
Bluesaga said:
Well as this is really just a test, and my first real AM programs, im not too bothered about the lost cash...

One thing though, i really dont understand how:

Ive had 750 clicks from adwords to my landing pages
Ive had 600 clicks from my site to the retailers via TD.
But ive made only £51 ($110 ish) and that is from 5 sales from 7-9pm on the 23rd. And the money spent has been spent gradually since the 21st till today, so why the fuck havent i had anymore conversions :|
Click to expand...

Well, 23rd was launch day in Europe, which is probably why you got any sales. It's a BIG ticket item which takes it off the impluse buy list.

Most of your clicks were probably speculative looking for a deal and didn't get one good enough to buy.

Since you are obviously generating enough clicks, switch your campaign to PS2 instead of PS3.

I'm willing to bet you'll see much healthier conversion rate than you are getting. Post back and let us know if you do.

Focus your landing page on a specific offer too, a recommended buy.
 
Hmm possibly using the minimum price in the linktext would discourage people to buy who are just looking? Moving from PS3 -> PS2 would mean going from £10 a sale to £2 a sale, meaning id need a HELL of a lot less PPC pricing.

When i said 23rd in my previous post i actually meant 22nd, day before launch and only sales between 7pm and 9pm seems a tad strange, but hell im new to this could be normal?

Jmrwv: I was going to make the "buy" link flash, but to me it doesnt seem like the visitors arent understanding where to click at all, i mean hell ive had 600 clicks from 750 to the retailers sites. Also im really fucking new to this, by a/b testing do ya mean split testing? where i give 50/50 to different things, and track which converts better?

To conclude, ive learnt my fucking lesson, you need to make sure you dont get any lookers, and if you do you need something to convert your own type of lead? Ie, a newletter link or sorts to keep the visitor, even if he/she doesnt buy any of your stuff. Next test: Add pricing to my adgroups, see if i get less clicks, but more converting clicks.

Oh and one question: I had a 23% ctr after 458 impressions, does this show click fraud or simply bloody good ads? i was avg pos. 2.7 and was using the ">" bold keywords trick from shoemoney.
 
Bluesaga said:
Hmm possibly using the minimum price in the linktext would discourage people to buy who are just looking? Moving from PS3 -> PS2 would mean going from £10 a sale to £2 a sale, meaning id need a HELL of a lot less PPC pricing.

When i said 23rd in my previous post i actually meant 22nd, day before launch and only sales between 7pm and 9pm seems a tad strange, but hell im new to this could be normal?
Click to expand...

Well, if you can get 2 quid per click at 100 conversions is better than 5 conversions at 10 quid ?

And your PPC costs should be a lot less for PS2. For targetted "buy" ads you can and should aim for a 20%-35% conversion rate. Meaning, if you spend 50p per click and you earn 2 quid per conversion, you will break even if you hit 25% rate and pay 25p per click you should be making a profit.

Costs should be less than those examples though. You should only be bidding high on keywords that for sure convert "buy ps2" or "order ps2" etc etc. Other keywords crank those bids down much lower until you do some real testing.

For the higher price keywords, try to deep link, so send the user to a focused landing page then when they click through you ideally add the item to their cart already (so then end up at the complete transaction page).
 
Example costs from google:

"buy ps2" - $0.16 - position 1-3
"buy ps2 online" - $0.18 - position 4-6
"order ps2" - $0.14 - position 1-3

...which er, makes it rougly 9p per click, so you should make a profit pretty quickly !

And it goes without saying of course, the higher you bid the more volume you'll get. That can be the road to the poor house though.
 
Ok, from your advise ive added a Playstation 2 campaign, got loads of "great" QS aswell, so thats great. Also using shoemoney's ">" strategy aswell, i find it REALLY helps with CTR! Not sure how well it helps me in refering to actual conversion, but we shall see.

There is so many variables for something like this, it is totally insane :(

Good fun though haha! $300 loss is an expensive lesson, but a bloody good one.
 
...by a/b testing do ya mean split testing? where i give 50/50 to different things, and track which converts better?
Click to expand...

Exactly. And this is may be obvious, but make sure that whatever you're testing at any given time is the only thing that's different on your A/B pages. And give it some time before you draw conclusions.
 
Hmm, is it me or is the Google position estimater fucked?

I put 0.10 in as my max CPC for "Buy PS3" google returned pos. 4-6.
And im currently on page 6.... odd? i think so
 
Ok im very confused now, im having tons of clicks from my sites. Plenty of clicks from google->my landing page.

The adcopy includes the price of the product, so its not like the user would need to click to check the "cheapness" of the product.

And ive only sold 5 products $100 of commision. Ive lowered my bids a LOT ive added other niches, and have spent over $500 (coming close to $600) on this now. Ive got a good ad position, (3-6 ish) why on earth arent the commisions coming through?

Does TradeDoubler delay what it shows? Or am i just trying to promote some really fucked niches?

Check the graph...
 
It's very odd. I've been selling PS2 for over a year and making a good ROI.

Do the merchants track clicks that don't result in sales ? If not may I suggest you switch your efforts to Amazon ( yeah, shit comissions but your making a loss anyway ) and send your traffic there via your landing pages, they track pretty well, so you'll see your click throughs right away (I think conversions get updated every 12 or 24 hrs).

At the very least you'll know you getting click throughs and can follow up from there.

Alternatively, it really is best to have your own tracking solution for tracking where people click.

A good rule of thumb to start with, if you aren't getting any conversions after ~250 clicks, something is wrong either:

1) You Ad Copy is sending speculative clicks not "buy" clicks.

2) You Landing page isn't selling the user well enough (or has leaks).

3) Product just doesn't sell (although (1) done properly should filter that either way)

4) Competitor or "friend" is clicking you ads to run up your Ad spend.

If you are sure all of those things are taken care of, it's probably time to move onto another product.
 
I have tracking in place, using TradeDoublers "EPI Codes".

Ive had 676 clicks from my landing page to the affiliates. From huge multiples of different keywords.

Strangely though:
"Cheap PS3" hasnt converted with 77 clicks to Currys
"Buy Playstation 3" has converted 1 with 19 clicks to Currys
"Buy PS3" has converted 1 with 22 clicks to Currys

Now, something doesnt really add up...
 
Bluesaga said:
I have tracking in place, using TradeDoublers "EPI Codes".

Ive had 676 clicks from my landing page to the affiliates. From huge multiples of different keywords.

Strangely though:
"Cheap PS3" hasnt converted with 77 clicks to Currys
"Buy Playstation 3" has converted 1 with 19 clicks to Currys
"Buy PS3" has converted 1 with 22 clicks to Currys

Now, something doesnt really add up...
Click to expand...

Are you using content and search ? If you are using content, kill it for now only show your ads on search.

Those stats make perfect sense btw, the "Buy" call to action key words converted in a few clicks, "Cheap Ps3" is more attractive to speculative folks, so they are less likely to buy.

What that should tell you is lose the "Cheap" keywords or reduce what you are paying to next to nothing. And for the buy keywords, crank up your spend and watch your stats closely. If you maintain that conversion rate for the buy keywords, you should do pretty well !

I should also point out that it's very little data to go on. You should have a least 100-200 clicks as a sample (for the phrases/keywords).

Sounds like your other 600 keywords aren't too great.

If you would like to chat a bit more in realtime, PM me on this board your IM address and I'll ping you later. Can't promise I can help you too much, but, might be easier than bouncing back and forth.

Keeping this thread up to date would be good for the new guys too. :)
 
yep i plan on testing more game related things aswell, and posting all results here. Thanks for all the help, PM'd you :)
 
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