ClickBank Money Back Guarantee?

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stgpres03

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May 19, 2011
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I am finishing up my first ebook and am considering using ClickBank for immediately available order processing and help with affiliate recruitment.

I know that ClickBank offers a 60 day money back guarantee on all of their products. This kind of freaks me out when dealing with electronic products because I don't trust that people will not request a refund and keep my ebook - even if they are satisfied.

I just finished reading ClickBank's Ts&Cs and do not see anything that requires me to display the 60 day money back guarantee on my sales page. Does anyone know if this is a requirement? If it isn't, do you think it is still a good idea for me to use it as a selling point?

Right now I am leaning toward doing everything I can to not disclose the money back guarantee unless I have to, but as I said, I have never sold anything and want to make sure I do not hurt my sales by failing to disclose this info.

Any other thoughts or experiences with using ClickBank to sell your products, or ideas on getting an army of affiliates, would be greatly appreciated.
 


It's not an issue. People are more likely NOT to request a refund even if your product sucks. A guarantee will only strengthen your sales message and it would be foolish of you to leave it out.
 
Thanks for the quick feedback! I guess I am just cynical of the honesty of others and assumed that too many people would take advantage of the guarantee after receiving a digital product that would be saved to their computer, flash drive, etc.

It is nice to hear that my cynicism may be unfounded.
 
A guarantee will increase your conversions and usually much more than the amount of refunds you'll get, so it should be positive on your balance sheet. However this may not be true if you have a shitty product that gives no benefits to the customer.
 
Doesn't the law dictate a 30 day money back guarantee with almost all online purchases anyway?
 
Perhaps, but my question was not if I have to accept returns, but rather if I have to disclose my return policy on my sales page.
 
stgpres03 said:
Perhaps, but my question was not if I have to accept returns, but rather if I have to disclose my return policy on my sales page.
Click to expand...

You would be mad not to if you have a quality product as, as has been said previously, this should increase your profitability.
 
Fact is that you have created a digital product that costs you $0 to send out. Your overhead is non-existent now that you have the book finished and created.

Thus, a refund does not hurt your bottom line, and does not cause you to lose any money whatsoever....making all of this a concern that you shouldnt waste your time on.

If ten more people buy your product due to the guarantee, and 9 of them refund....you still end up making more than you would have.

There are much bigger things to stress about in this business.
 
perhaps trying making product that isn't a pile of shit and you won't get a lot of refunds
 
A lot of it does come down to the product. Don't forget it still comes down to real people, and customer satisfaction. If you're straight white hat no forced continuity and offer a solid product/solution/desire, you won't have many refunds regardless of the disclaimer being big and bad or tiny and gray.

I've been on every side of the fence with these on both safe offers and some gray niches.

* HUGE certificate authentic looking refund policy like it's an award - proudly displaying your confidence in your product (it does help broham, time and time again it shows it helps with conversions - retention is another matter but my point here ties back to the above re a good product/strong retention rate and low refunds).

* Just below the order form/button/graphic/call to action - in a mid size non-intrusive non-proud but still confident kinda way. Works well you don't need to oversell it just don't try to hide it or make it too light in color so it's barely visible.

* Barely visible - resembling most rebills/trials fine print - don't do that on an ebook, you shoud be proud of your product unless you know going in you're going to be playing a 'sorry we don't want to give refunds' retention game.

I've had products with literally 60%+ refund rate (learn as you go - big niche, still mega profitable, and CB should have well closed us out - at one point we collected and got hit with refunds hard, thus logging into clickbank and seeing we owe them/are in the red 8.5K), and I've also had products with a 7%-10% refund rate, all the above scenarios should be tested as they will vary in success from niche to niche.

As above, you should also have post-purchase steps, upsells, etc. so once you conversion master your front end/refund policy etc. you get more eyeballs to those upsells, thus making your affiliates love you long time, and that's what this game is all about, for me.

The product in my sig is at low xx,xxx sales now - refund rate overall is at 7%'ish, and I pay a guy good money monthly to answer ALL support emails, when refund requests come in he does his damn hardest to retain my sales, and offers refund stoppers on two levels (so: customer writes "I want a refund" = "Can we fix it? Make you happy?" = "No, just refund" = "Do you want this product for free valued at $xx instead for free and not refund?" = "No = refund" = "What about this one?".

A few other things you can do to prevent losses too but it really should still come down to the most important aspect of this biz = customer satisfaction. Get that right and you can put WE OFFER A ONE YEAR REFUND and yeah you'll get dicks that might take advantage of it (who may have anyway somehow), but most will be satisfied, or forget all about you yet you'll have way more of them.

TL;DR = Build good shit, customers don't refund. Be proud to show you stand by your product with at least a semi decent sized refund procedure, and volume or not you will still get refunds but overall make way more money/conversions/prolong customer paths/build bigger lists/get trust, etc.

N.
 
As others have stated, make a public notice of your refund policy. If your product remotely delivers, you wont have a refund rate of anything worse than 5-6% (and in my experience it tends to stick about there regardless.).

Your going to get this wether your make the notice or not, really. Most of these guys are "serial refunders". meaning theyll be refunding within a few minutes of purchase anyways.
 
15%-30% refund rate on CB is the market standard.

Anything below that you're not pushing hard enough.

Display the money-back guarantee.
 
Nice post ncmedia. Found it very helpful for a few decisions I'm trying to make about my product at the moment. +rep
 
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