Content Network - keywords per adgroup

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prince

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Jul 13, 2007
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I've read somewhere saying that Adwords will only look at the first 50 keywords in an adgroup to assign a theme to it.

On the other hand, Google is suggesting having less than 30 keywords in adgroup.

I've been testing this myself and don't really see a significant difference.

So would like to know how you guys setup your campaign. Go for more keywords or less keywords in an adgroup?
 


I haven't really used the content network much myself yet. I've fucked around with it a little, but I'm still focusing all of my efforts on the search network.

Something that I've thought about testing out sometime though is putting every keyword into their own ad group in the content network just like many people do with the search network. I'd bet that you probably get more impressions and clicks that way, but how much more I don't know.

Regardless of how you run the content network you better have a well researched negative keyword list, and run placement reports regularly.
 
Actually I did try something like that, I have a lot of keywords like around 3000, and segment them into their own adgroups. So, some will have more keywords, some will have less.

Interesting though.. I get almost the same amount of clicks from a campaign with only one adgroup with 60 keywords. And my daily budget for both campaigns were set very high...

I still don't understand.. content network is so weird...
 
I heard that it only looks over x keywords in the group (i think 70 or something) then gets a "feel" for the group and places based on that. That could all be horse shit though so eat your grains of salt as per usual
 
Theme is the right word for sure. Ads are placed based on the overall theme of the adgroup. Sometimes 5-10 is enough keywords, sometimes it takes 100.. trial and error my friends.
 
1 keyword per ad group is ideal. PPC-Coach.com has a great tool for creating these types of ad groups automatically.
 
narsticle said:
1 keyword per ad group is ideal. PPC-Coach.com has a great tool for creating these types of ad groups automatically.
Click to expand...

Erm.. I always thought using 1 keyword per adgroup in content network is defeating the purpose of having an adgroup. Why want to use 1 when you can use more and reach out to more websites?

If I just use 1 keyword per adgroup wouldn't that limit myself to the number of keywords that I can ultimately have in a campaign?
 
prince said:
Erm.. I always thought using 1 keyword per adgroup in content network is defeating the purpose of having an adgroup. Why want to use 1 when you can use more and reach out to more websites?

If I just use 1 keyword per adgroup wouldn't that limit myself to the number of keywords that I can ultimately have in a campaign?
Click to expand...

This is too dumb to actually answer. If you didnt respond and use the word Erm.. first I would have considered it.
 
I've had great success with search but I've never managed to crack the Content Network. Just was never able to get any fucking traffic from it. If can teach how to get traffic from it at reasonable prices - PM me. I'll pay you 200% (yes 200%) of profits from a sample campaign we'll do together.
 
7-10 keywords for most adgroups - make sure they are tightly grouped.

I have had great success with single word adgroups, but the life of these campaigns seems to be very short.

Also the ad copy is terribly important in establishing a theme. If possible, use your primary keyword/theme as the title.

Adgroups larger than about 20 keywords never seem to get anything other than broadly themed traffic, which ultimately ends up with significantly lower conversion rate.
 
Hey Diorex have you found that the keyword match type doesn't matter on the content network like Google says it doesn't? Or have you found any differences between them at all?
 
kjb1891 said:
Hey Diorex have you found that the keyword match type doesn't matter on the content network like Google says it doesn't? Or have you found any differences between them at all?
Click to expand...

I have only really found broad match to work.
 
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