...So they called and one of the guys working on GCN algo and doing "optimization" for the bigger clients on content network offered the following "Stategy" claiming it works best for organizing keywords in adgroups.
As far as I understood, you use the "wonder wheel" feature and create adgroups of 5-6 keywords based on branches of given "central" keyword.
So to collect keywords for christian dating, for example, and starting with "christianity", the beginning of a process would look like that: (obviously that's just my example that I came up with right now, it's mostly for illustration purposes for those who has no clue what wonder wheel is -
The point is - wonder wheel works in a similar way to how G determines the "topic" of any given page, but the other way around, sort of answering the question "what keywords would describe given adgroup if my main keyword is widget"..
I haven't tested it yet but the guy says this method provides the best results, lots of impressions and very targeted traffic so you rarely have to run placement report at all (yeah, like that!) - may be once a week and CTRs are through the roof.
If this could be automated somehow, that'd be mega-cool imo.
Take this info for what it's worth, I haven't tried it, but Im gonna. He didn't say obviously how many levels deep you have to dig into the wonder wheel to get relevant yet high-volume keyword packs but that one you have to get a hang of yourself.
What do ya think? If a tool that could automate 80% of such keyword research/grouping existed, would you use it?
p.s. "They called" because my company handes quite a few accounts and we have a few teams assigned to help us out (on a totally different level than 1-8662 reps); this is the first time they made themselves useful (google must be hurtin?). I will also update the topic once I see how they "optimize" one particular campaign for us.
As far as I understood, you use the "wonder wheel" feature and create adgroups of 5-6 keywords based on branches of given "central" keyword.
So to collect keywords for christian dating, for example, and starting with "christianity", the beginning of a process would look like that: (obviously that's just my example that I came up with right now, it's mostly for illustration purposes for those who has no clue what wonder wheel is -
The point is - wonder wheel works in a similar way to how G determines the "topic" of any given page, but the other way around, sort of answering the question "what keywords would describe given adgroup if my main keyword is widget"..
I haven't tested it yet but the guy says this method provides the best results, lots of impressions and very targeted traffic so you rarely have to run placement report at all (yeah, like that!) - may be once a week and CTRs are through the roof.
If this could be automated somehow, that'd be mega-cool imo.
Take this info for what it's worth, I haven't tried it, but Im gonna. He didn't say obviously how many levels deep you have to dig into the wonder wheel to get relevant yet high-volume keyword packs but that one you have to get a hang of yourself.
What do ya think? If a tool that could automate 80% of such keyword research/grouping existed, would you use it?
p.s. "They called" because my company handes quite a few accounts and we have a few teams assigned to help us out (on a totally different level than 1-8662 reps); this is the first time they made themselves useful (google must be hurtin?). I will also update the topic once I see how they "optimize" one particular campaign for us.
