CPA offers and Multiple Google Slaps

[bengbang]

Hi all

I've been testing sending traffic from PPC's (mainly Google Adwords) to different CPA offers for the last 3 month. The results have not been fantastic, but I realize that this model has great potential.

Since most of the traffic comes from Adwords, I've become used to being hit pretty hard by the ever changing quality score requirements. And becuase I'm using as much direct linking in my campaign as I possibly can, it's clear to me that Google doesn't feel very good about a whole lot of CPA offer domains.

Some will argue that I should build my own landing pages, and, yes, I've done that. But I suspect that I'm loosing somewhere around 30% to 50% of the leads by putting up my own landing page (as an obstacle really...) between my Ad on Google and the actual offer page. Using DIY landing pages are great if you want to build an e-mail list to send multiple CPA offers to, or for promoting two or more offers at once. But my focus so far has been on sending leads directly to the offer without interruptions.

One of many favorite blogs is the Capitalist Pig (too bad the guy behind seems to have abandoned the blog. Last post is May 14, 2007). Capitalist Pig is in the lead generating business and on his blog he shares how he is shifting from Google and Yahoo to large Ad Networks for traffic.

I'm hoping to hear from you that have opinions about and/or experience with buying traffic from Ad Networks. How does this kind of traffic convert for CPA offers? Pros? Cons?

And of course: If you can give me hints about sources for well converting CPA-traffic other than PPC and SEO, I would appreciate it a lot :bigear:

Thanks

 

[xdhirax]

Landing pages should NOT decrease your conversions, it should increase the conversions. Otherwise you did something bad with your landing pages

 

[SeoDave]

Landing pages should NOT decrease your conversions, it should increase the conversions. Otherwise you did something bad with your landing pages

I think that oversimplifies it. Maybe landing pages will increase conversions, but they can and do often lower impressions or clicks to the advertiser. The reason is that it is ONE more step that the end user has to take before they even hit the page they are wanting to hit. Now, granted, if you do a good job on your landing page a high % of clicks from adwords will go through to your advertiser, but the simple fact is that you DO lose some people right here in this step. As for increasing conversions, you can use your landing page as a sales offer that pre-sells the product so that the only clicks that do go through to the advertiser are MORE likely to convert, but that means you are disqualifying any traffic that is no longer interested once they see more about the offer than the ~70 character adwords ad could tell them.

 

[xdhirax]

Yeah Dave,

thats what I meant - the pre-selling.
Once I started pre-selling (shorthand benefits mostly) my conversions over direct linking went up and have always stayed that way.

 

[gopher]

Yeah Dave,

thats what I meant - the pre-selling.
Once I started pre-selling (shorthand benefits mostly) my conversions over direct linking went up and have always stayed that way.

Yeah, 9 out of 10 ten times conversions will increase for me once I put up landing site, enough to offset the bounce rate.

 

[amjonathan]

I have seen this done time and time agian... but it leaves room for trial and error. This is one of the reasons I have moved away from this sort of model.

For example, for Google PPC you might buy a new domain for "CoolNiche". This is a simple e-mail submit... now you run this campaign with a few VERY targeted keywords all broken up just how they should be, at first you might get a good quality score, but what happens when it drops? The whole domain gets "slaped" so to speak.

This does not mean that the conversions were not there, but your landing page was less than perfect. So you might go ahead and buy another domain for CoolNiche and try agian.

Google has made it very difficult in some ways for CPA affiliates. You just have to stay in and ahead of the game.

Anyone else have thoughts on this?

 

[LazyHippy]

Try building a mini site, with contact and privacy pages and one page per adgroup (group your kewords accordingly).

Use dynamical keyword insertion to attach the kewords to the urls, then some php to put them on the page.

So cheapandhornywhores .com/california (or even cheapandhornywhores .com/keyword1/keyword2keyword3)

Then include the keywords in your pages - either obviously or subtlety. Read up on what keyword density works best.

You could fairly easily or cheaply pull certain words if they match a term (eg state or city) and throw them into your page...

"Looking for a cheap and horny whore in [placename]"

Should help both QS and click through rates. There's some good threads on here about keyword insertion on landing pages.

Little tip: If you use the Google Analytics format for your urls you can extract the keywords and track it all too.