CPA Offers VS Online Stores

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ubaidabcd

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Dec 12, 2006
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I have been promoting CPA offers, and recently found a few niche online stores selling various products. With CPA offers, if I send a 100-200 clicks, and don't see a good response and then I start tweaking immediately, or just move on.

It must be different with online stores, since the customer could still be shopping around to different sites. Or they aren't ready to purchase right at that time. If I research all the sites in that niche and I find the site with lowest prices, quality/largest selection, and sign up as an affiliate with them, then ideally the customer should return to that particular site, correct?

Then after a 100-200 clicks, should I just pause the campaign and see if I get any sales, In the next few weeks? Most merchants install cookies for a long time, probably for the reasons I stated above, so when a customer returns you can still get credit. So should I just keeping investing?

I'm just not sure how long I should let the campaign run, or what other factors could be involved in promoting an online store. So far in this particular campaign I've gotten about 200 clicks, no sales.

Any additional information I should know about promoting online stores?

Thanks

EDIT: Actually I've promoted a niche online store in the past, and got sales regularly, so I'm not sure what the problem could be.
 


It depends on the product. Some sell betters than others. I think the more expensive the product the more people shop around and read reviews.

Are you promoting a single product, or a store in general? If you are promoting a single product you can figure out how much commission you'd maek per sale and adjust your bidding accordingly. If you a promoting a store, you'll need to figure out the average order size and then adjust your bidding.

Either way make a note of the cookie return days and see if you get any sales trickle in once you stop your campaign. From my experience though most sales happen immediately. One time passes, the person might eventually enter the site through another affiliate link or possibly delete their cookies.

Most likely wind up with a 1-2% conversion rate when promoting products. That makes it really tough if you are going to earn < $5 per sale unless you can get really cheap clicks.
 
I have had a lot of trouble with stores. CPA offers, whether free lead or pay per sale are very targeted and refined. Conversion rates rock. Stores are questionable, and often they do a totally half assed job on their affiliate program. The other huge problem is the commission payouts.

When you send free leads to a dating site they often have to spend close to $100 or more per member, while their pay per sale they only pay out $30 (higher with volume.) Figure out which one is going to make you more money.

You are sending a targeted customer to an e-commerce site. That person is likely to go directly back to that site in the future and not go through you again (there are exceptions, coupon codes, etc.) There might be a cookie, but they could log in from a different computer, go somewhere that overwrites the cookie, and so on. That kills conversions.

Plenty of people do make money off "stores", but the best ones are white labelling.
 
as a newb just getting into this business
do you think it would be better to promote through some of the big CPA programs, or just find something smaller to promote.
i've searched, but havent really found much info.
offtopic, sorry for the hijack! :D
 
I consider myself a semi newb, I'm netting around $60 a day doing this part time. I'll tell you that 90% of my online income comes from a product most people would probably even consider promoting, and all of my traffic comes from 1 keyword on the content network.

The main thing I've learned is that you really have to experiment. I used to not even consider the content network, because of advice I'd read on forums, but it's turned out to be better than search is for me on many offers.

Just keep trying man, you'll figure it out, or quit, one or the other.
 
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