You can definitely start a business on the cheap here in the US as well, especially as a Sole Proprietor.. But (and this is important) let's say you run an offer, and you use logos on your landing page for the "as seen on" section. Well, one of the companies gets pissed that you used their logo without permission, and you end up with a lawsuit on your hands. As an individual or a Sole Proprietor, you risk ruining yourself financially. If you're registered as an LLC (think about what it stands for.. Limited Liability Corp.) the plaintiff can only sue the company. At worst, the company goes bankrupt. Your personal finances, unless you did something criminal, are safe. Do you really want to do business in this kind of industry without that protection?