yaaaa good luck with that.
the reason the website outage worked and spread in the media is because it was short, sweet, to the point, and didn't require any action on the part of lazy americans other then clicking a petition link.
Anything that requires 30 days of action AND involves not spending money, just isn't going to take hold. American's are far too lazy and non caring to make a campaign like this effective.
Best recent example: Occupy Wall Street. Was popular for a month then dwindled out and absolutely nothing got solved by it and people don't give a fuck.