DirectCPV Weird or Fake Traffic?

junkiepipes

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Jun 30, 2010
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ok, longish post about my experience with DirectCPV so far.

So I'm running a keyword campaign on DirectCPV and I'm noticing very weird behaviour on the traffic I am receiving. I am promoting a service (not an straight CPA offer) so not sure what's going on. Here is what I have seen over the last 2+ weeks.

1. 1000+ clicks to my landing page - zero conversions (visitors filling out a
3 field contact form)

2. I have a live chat feature. I see that 80% of all visitors click the live chat , which is a strangely high number of people wanting to chat. With that high number of chat requests, my chat software does not actually notify me of any requests. When I test my live chat software, it works fine.

3. When I manually invite visitors to chat (through a scrolling chat box with Sound) not a single visitor clicks my floating box or even chooses to refuse the chat invite and close it. They simply let it float as they continue to surf my site... very strange, who does not close an annoying floating box that is making a sound??

my list goes on with weird behavior. So as a final straw, I changed my landing page to something STUPID in an effort to see what's going on with this traffic.

I basically said. "Type YES in the box below and hit enter and you will get my service (a $500) value FOR FREE today only!!" LOL. 100 visits later, and not a single taker. This is the exact service these visitors are actually looking for and not a single visitor would want to take my offer even out of curiosity??

As an aside, Running the exact same landing page on Google CPC gets me about a conversion every 50 clicks. So I am very suspicious of this traffic but I searched wicked fire and have no heard any reports of weird behavior with DirectCPV traffic.

Any suggestions, comments would be amazing!!!

thanks!

Rush
 


I'm going to take a wild guess you haven't tested your creative.

DirectCPV doesn't do pops, they do interstitial style page includes. Basically the creative will show up in the middle of the screen, and if your creative is too large then there is little to no chance of conversion.
 
I've been testing DirectCPV lately for an education offer I run. I'm $100 in on a run of network campaign and have had 1 conversion.

Next, I'll be uploading a pile of URLs to target - see if that does any better.
 
thanks for the feedback, my creative is actually getting a .85 CTR! I say that's pretty good :). I am getting the traffic, the clicks, and visitors are clicking all sorts of links inside my site, staying an average 4 minutes on my site, which shows interest. but again zero conversion, etc.. etc... etc... the 0.015 Cost Per View is so low, and I am basically paying that even though there is competition on those Keywords! the fact that the big boys are not there bidding up the keywords also make me even more leery of this traffic. If it's too good to be true, most prob it is...

I'm going to take a wild guess you haven't tested your creative.

DirectCPV doesn't do pops, they do interstitial style page includes. Basically the creative will show up in the middle of the screen, and if your creative is too large then there is little to no chance of conversion.
 
I ditched DirectCPV and had them refund my money. The traffic for my niche was so minimal, and the traffic I did get was crap.
 
I guess people are not using DCPV that much, cause I'd expect more people here to have raised the same issue with their traffic, which to me is almost worst than 7search... which is already pretty bad :)

Wonder if ANYONE has had a really successful campaign on DCPV or if any of the other PPV networks actually have quality traffic?
 
It's all about where the traffic comes from. A lot of DirectCPV traffic is from adult installs, basically "install our toolbar to get your dick wet" style stuff. They were trying to get away from that with their newer stuff, but it takes a long time to get the installs up. I wouldn't say they are shit, they just need to fix their toolbar install issues, and spend more time getting quality installs. It takes very little time to run through their entire inventory, so you need to change up your offers regularly. It's a huge pain in the dick to get the creative right.

MediaTraffic has a good amount of inventory, but they are uber aggressive with their pops. They really don't care if it's google's frontpage or not, they will pop if it's your first load in 15 minutes or so. This time based crap makes it hard to target specific sites since generally there has already been a pop on whatever the persons home page is, and they need to spend a lot of time on your target to get another pop. Vombo is the same shit. They might have volume, but due to their shit pop technology I wouldn't use them unless your stuff is uber generic.

TrafficVance is by far the best. Their pops are not aggressive, they block a lot of generic domains from popping (like ad server domains) and they generally don't allow poor advertisers. The bulk of their installs are from GameVance where the users know they are getting pops because of the games they play, so they don't really treat it as spyware. They have a very large stay at home mother style demographic. Unfortunately even with their huge audience, it still doesn't take long to run their their inventory, but at least you don't have to change it up every two days like DirectCPV.
 
thanks Insomniac for the rundown and education about the PPV players. I guess I gotta chock up the dubious traffic on DCPV to just poor quality and not some fake/bot/proxy type of shenanigans! Either way, I don't see it as being any useful type of traffic...
 
DirectCPV traffic really isn't that bad. When I first ran it I split test two landers, one was getting me 10c conversions, the other wasn't getting any. After much frustration trying to get the toolbar to pop anything I realized the creative was the issue as the call-to-action was entirely out off page. After a week my conversions were up to 30c, then 50c, then it was time to kill the campaign, with a total of around 500 installs.

I wish they'd fix their fawking toolbar to work properly in an XP VM...
 
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On another DCPV campaign, I was getting a 0.6 CTR to my lander and did get a human from France to submit their email!... so there is life out there, not sure how much... Gonna be running this campaign again with my full site (not just an email submit) and report back.
 
I agree pretty much across the board with Insomniac- if you are going to use this type of traffic it is best to go with TrafficVance. I have had mutliple problems with DirectCPV and find both their system and support to be lacking.

I would suggest it for someone completely new to the game as the barrier of entry is pretty low, but once you get the hang of it do yourself a favor and get on TV.
 
That is fully my plan. I want to get into TV but $1000 is kinda steep without any experience on my part with how PPV works.

Having said that, anyone here actually have had good experience with TV? is it just for game type of offers, or will other offers convert?
 
On DCPV I got a lander approved, but the categories on the lander I want it to run on are still pending for 3 days, when the fuck do they approve them?
 
Started using them a couple of days ago after remembering I opened an account with them time ago with $100 in it.

So what do you know, the landing page I'm promoting is getting an 80% ctr, lol.

And not even one conversion, even though I'm getting a 30% conversion rate with other paid traffic.

This could be down to their individual affs being shady, so it's a good idea to track affids in your landing page url to identify which are sending worthless views.
 
Yeah Demon! really nice numbers, Zero Conversions! To be fair, the reason CTR are high cause your ad is taking up the ENTIRE SCREEN. so if its a good creative that relates well to what people are searching for, then technically it should get a good CTR. But the fact that the traffic does not seem to convert, CTR alone is not gonna put $$$ in our pocket!