do any of these guys have something like the DT CrossPublication where you can easily find offers to add to your network? i guess i'm wondering how easy/hard it would be to populate a new network with offers if you were using say hasoffers.
if you're going to build the next big thing here is one feature I adore:
GLOBAL PIXEL PLACEMENT OR like linktrust allow me to place the pixel. I don't want to bother an AM at a company I'm doing to do little volume with just to place this- and I also don't want to be manually pulling reports.
In house by far... gives you endless possibilities as to the features you can add for the convenience of the affiliate and the network.
It is just a lot more work and maintenance to do an in house tracking system, but It is totally worth it.
If you look at pretty much every infrastructural aspect of online marketing you find this. There are big players in various niches with robust systems, but it's pretty rare. Can you imagine any other industry with this kind of money built on what amounts to passing data back and forth via APIs (links, really, but full of get data) that has absolutely no standards and in which actual APIs are all but ignored, when even offered? Online marketers are marketers looking to make money now and nothing else. It's one of the more irritating things about the industry from an infrastructure point of view. Hell, even the Sub Id isn't standardized and it's the most elementary client-programmable component of the data there is. One network calls it this, another calls it that, it's in a mod_url string at this network and a querystring at that network, it's this many characters here and that many characters there. Anyone who has ever managed the building of a tracking application to handle a bunch of different networks' data can tell you what a nightmare it is. And that doesn't even get into the absurd lack of working, robust APIs to get the data back from. Most times you end up just putting in place parsing/mapping scripts to suck in the CSV files because it's not worth the trouble of trying to use whatever half-ass API the network grants you access to.I have yet to see a solid, stable, well-coded, organized, and feature-rich affiliate network software. They are all POS compared to what SHOULD BE industry standard - well coded, feature-rich applications. Not the case unfortunately so we are stuck with these platforms until something better comes (hint, programmers biz opp right here).